What is Online Marketing
Online marketing goes by many different names, between them e-marketing, internet marketing and i-marketing. But they all refer to the same discipline, the use of Internet to advertise and sell products or services.
Online marketing includes:
- Email Marketing - communication via email containing offers, specials member discounts or simply helpful information
- Affiliate Marketing – use of affiliates to promote your business through their websites. Usually cost effective and great for brand exposure
- Search Engine Marketing – this includes search engine optimisation (SEO) and pay per click (PPC)
Why Online Marketing?
- 84% of Australians are online – so your products and services should be too, and they must be easily found by search engines
- Australians spent an average of 21hrs a week on the internet – that's a lot of time and most of this is spent searching for products and services
- Demand is growing - for online products and services but a lot of the revenue is going overseas. Australian business need to maximise their potential and be found online and give their businesses the boost it deserves!
*Statistics above were shared by Clare Hatton from Google Australia
Why iformat should be your Online Marketing Company of choice?
At iformat we listen to your needs and assist you in finding the best online marketing strategy for your business. We take in considerations your goals and objectives as well as you budget.
iformat online marketing Melbourne aims to provide you with best service and results and will assist you in providing your clients with what they need, when they need it.
iformat's online marketing strategy helps you sell your products and services online in the most effective way.
