Social Media Strategy
Establish yourself as an expert in your area and interact with your customers online!!
There are various statistics that account for social media usage and effectiveness for individuals worldwide.
- 75% plan to make social networking a larger part of their marketing mix in 2011
- Social networking now accounts for 22% of all time spent online in the US
For Australia
- A recent Nielsen study found Australia’s social media audience is estimated at 9.9 million
- According to Nielsen nearly 40% of online Australians are now interacting with businesses via social networking site
What is Social Media?
Social Media is a medium of communication wherein people can interact with each other and share information.
Social Media are subdivided as follows:
- Social networks
Facebook, MySpace and LinkedIn are some of the popular social networks allowing people to create personal profile and then connect with friends to share information
- Blogs
An online journal of updated information such as Tumblr and WordPress
- Microblogging
Like blogging but only shares small bits of information. Twitter is the best example of this kind and people usually tweet using mobile phones
- Content communities
Social media allowing sharing of particular contents like websites, videos and photos. Youtube is the most popular video-sharing community and Delicious for bookmarking websites
- Wikis
An online encyclopaedia, for instance, Wikipedia allowing people to add or edit information
- Forums
Online discussion sites about specific topics and interests
Social media is best described as a group of various kinds of the above online mediums.
Benefits of Using Social Media
Social media helps you interact with your potential customers through
- Participation
Through social media, people are more comfortable on giving feedback about a specific information or interest such as business services or products
- Discussion
Social media is a two-way communications medium
- Community
Social media allows communities to communicate easily and effectively while sharing common interest
- Connectedness
With social media, making use of links to other sites and resources lets people increase connectedness
Social media is indeed, a medium to offer additional resources, support and accessibility to a business.
Social Media and Web Strategy
With an effective social media strategy, iformat web strategy will help you establish yourself as an expert in your area business area and help you meet potential customers online.
- Listen
iformat listens to what your potential clients needs and what you want to achieve
- Engage
iformat encourages users to interact and give feedback about your business service or products
- Influence
iformat builds your business presence in social media networks so you can establish yourself as an expert in your subject
- Targeted market
iformat social media strategy focus on exerting great effort to find where the desired people or target customers spend time interacting with and sharing content
