Remember – just having a good looking website is not enough! You must employ effective, ongoing strategies to help sustain your online success.

What is online and content marketing?

Well we've put these together because, as we see it, they are implemented once your website has gone live and are ongoing strategies that work together, or even independently, to generate Awareness, Leads and Sales.

So what's the difference?

Online marketing…

Is advertising and marketing in the online space and encompasses a wide variety of tactics such as Google AdWords and Re-Marketing.

Content marketing…

Is creating content around your customers' purchase cycle and publishing it through the use of a wide variety of content types and platforms.

Isn't Content Marketing just creating content?

No! Well... we don't believe it is.

It's more sophisticated than that. We believe good Content Marketing is framed around your Purchase Cycle. It's not just Blogging, its blogging with a purpose. It's about understanding what your customers want to learn throughout their entire ‘purchase cycle’ and then tailoring content that answers all of their questions.

If you have a website that you want to promote to a wider audience to generate more awareness, leads and sales - then you need to invest in these tactics.

You can learn more about it in our Tactics section - Content and Marketing Strategy.

Why is online marketing important?

In many cases, people think that just having a website is a job well done. But it’s not as simple as building one and then sitting back and watching the dollars roll in.

If you want to generate awareness, leads and sales then you need to invest in ongoing and sustainable Online Marketing Strategies.

Online Marketing generally falls into two categories:

Paid marketing…

Google Adwords, remarketing, LinkedIn Advertising and Facebook Advertising

Organic, content-driven marketing…

blog posts, guest blog posts,e-books, email newsletters, podcasts, videos and white papers downloads. Generally, you won’t pay a third party to advertise these, but there is a cost in developing these tactics unless you do it all yourself.

Choosing what options to go with can depend on many factors, but mainly comes down to your budget and your timeframe to get results.

Paid marketing…

Can deliver results instantly but can cost a lot.

Organic, content-driven marketing…

Can take a long time to see a good ROI but is more cost-effective in the long-run. It's also important to note that customers trust organic results a lot more!


online marketing


Iformat's approach to Online and Content Marketing

Our sole focus is to create content and marketing strategies that utilise the right tactics that enable you to generate awareness, leads and sales.

What are the outcomes?

  • Increased awareness
  • Increased sales
  • Increased leads
  • Increased credibility

Do not underestimate the power of good, professional web design.
Ensure you get the right website for your business.

Have questions or ready to get started with a Digital Strategy for your business?

Call us on 1300 88 64 50 or fill out the contact form below.

Thank you for reaching out to us via our website; we'll be in touch as soon as we can.