Structure – Digital Strategy Point 05Could your business benefit from a digital strategy? Request a call to find out...
What is website structure?
It’s taking all the information we have learned and all the content we have created and then designing a structure (or ‘layout’) for your website. It’s a bit like architectural planning.
Why is it important?
There are many components to consider when creating a great website. We must consider all the necessary elements and how they work together and we need to plan and map that structure out – in detail.
- Internal workshop
What are the outcomes?
- Detailed page layouts
- Unique wire-frame
- User interface design
- 'Best Practice' checklist
- Unique navigation elements
- Unique functionality
Remember – iformat designs content.
Choosing a website template and fitting content into it is a popular approach. But a real strategy - a custom strategy - takes elements that are tailored to your needs and then creates the right website structure for you – one that enables the best platform for your business to achieve its goals.