Local SEO: why it matters and 3 tips to start ranking in your local area

Local SEO: why it matters and 3 tips to start ranking in your local area

At iformat, we’re big believers in the power of local SEO, especially for small businesses. Find out why local SEO matters, and how you can improve your chances of local leads finding your business with these three tactics. A good ran ..

4 essential tips to get your site found on Google Images

4 essential tips to get your site found on Google Images

When it comes to SEO, a lot of energy is spent getting your site to rank well in a Google search. But there’s another medium that often gets completely overlooked: Google Image search. If you ask us, images and graphics are one of the ..

What is metadata, and how does it influence your SEO strategy?

What is metadata, and how does it influence your SEO strategy?

When it comes to SEO (Search Engine Optimisation), content isn’t the only thing that can change your ranking. Don’t underestimate the importance of metadata to encourage clicks to your website. Metadata is sometimes the forgotten chil ..

The importance of Google reviews for your SEO

The importance of Google reviews for your SEO

Google is hands down the most used search engine - nay, website - in Australia. It does a lot of things besides quenching our thirst for information. We also use it for: Email hosting Mapping and GPS Translating Cloud s ..

SEO optimisation for Bing & Yahoo: does it matter?

SEO optimisation for Bing & Yahoo: does it matter?

We have to admit it: when we talk about SEO, 99% of the time we refer solely to Google. Even some of the most experienced SEO agencies are guilty of this! Many of us don’t give much thought towards being found in searches on other sea ..

How small business SEO helps businesses like yours reach the next level

How small business SEO helps businesses like yours reach the next level

We know what you’re thinking. Does your small business really need Search Engine Optimisation? Is it worth pouring money into SEO if you’re going to be pitted against giants? As a small business owner, you have a lot on your pla ..

6 red flags that your SEO agency isn’t up to the task

6 red flags that your SEO agency isn’t up to the task

Ten years ago, if you asked business owners about Search Engine Optimisation (SEO), you’d probably be met with blank stares. Nowadays however, SEO marketing has gone from a niche area to a massive, mature industry. Companies big ..

Mobilepocalypse 2.0: what does mobile-first indexing mean for your website?

Mobilepocalypse 2.0: what does mobile-first indexing mean for your website?

I know, I know. Another apocalyptic post about Google’s new mobile-first direction? What is this, 2015 (http://www.iformat.com.au/web-strategy-blog/mobilegeddon-google-algorithm-update)? We’ve been hearing quite a bit about mobi ..

What is the difference between outbound and inbound marketing?

What is the difference between outbound and inbound marketing?

Inbound marketing is all about pulling leads to your website – just like a magnet – with a variety of information that captures readers through each and every stage of the purchase cycle. Inbound marketing is much more effective becaus ..

Your website needs HTTPS – but add it incorrectly, and your rankings suffer

Your website needs HTTPS – but add it incorrectly, and your rankings suffer

Is your website in danger of falling rankings due to Google's latest update? HTTPS is now a MUST on all websites. So what is it, and how can you fix it? You haven't much time to waste. In fact, your rankings may already be sufferi ..

Social media for small business: what are you doing wrong?

Social media for small business: what are you doing wrong?

Why is it that you, as a small business owner, “do” social media? Is it to promote your store to people near you, thus increasing foot traffic? Is it to drive website traffic and ultimately sales? Do you use it to show off ne ..

Digital strategy + My Wedding Decor = a match made in heaven

Digital strategy + My Wedding Decor = a match made in heaven

Digital strategy for My Wedding Decor, who sells and rents bespoke wedding and event decorations. With a stunning catalogue of decor, furniture, accessories, and decorations available for purchase and hire, My Wedding Decor (https://www.mywed ..

 

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