Your website needs HTTPS – but add it incorrectly, and your rankings suffer

Your website needs HTTPS – but add it incorrectly, and your rankings suffer

Is your website in danger of falling rankings due to Google's latest update? HTTPS is now a MUST on all websites. So what is it, and how can you fix it? You haven't much time to waste. In fact, your rankings may already be sufferi ..

Social media for small business: what are you doing wrong?

Social media for small business: what are you doing wrong?

Why is it that you, as a small business owner, “do” social media? Is it to promote your store to people near you, thus increasing foot traffic? Is it to drive website traffic and ultimately sales? Do you use it to show off ne ..

Digital strategy + My Wedding Decor = a match made in heaven

Digital strategy + My Wedding Decor = a match made in heaven

Digital strategy for My Wedding Decor, who sells and rents bespoke wedding and event decorations. With a stunning catalogue of decor, furniture, accessories, and decorations available for purchase and hire, My Wedding Decor (https://www.mywed ..

Content is key! Galmier Locksmiths' digital and content marketing strategy

Content is key! Galmier Locksmiths' digital and content marketing strategy

Digital strategy and content marketing for a local locksmith. Galmier Locksmiths are local locksmiths based in Melbourne's Bayside (http://www.galmierlocksmiths.com.au), offering a wide range of commercial, domestic, and automotive locksmith  ..

How this Bayside plumber ranks for some of Melbourne's most competitive keywords

How this Bayside plumber ranks for some of Melbourne's most competitive keywords

Digital strategy for Watermaster Plumbing Solutions. Watermaster Plumbing Solutions are plumbers based in Melbourne’s Bayside (http://www.watermasterplumbing.com.au), offering outstanding plumbing services to both domestic and commercial  ..

New website and digital strategy: Maximum Business Solutions

New website and digital strategy: Maximum Business Solutions

iformat's digital strategy for Maximum Business Solutions. We’re excited to share with you a recent project for local bookkeepers in Bayside, Maximum Business Solutions (http://www.maxbusiness.com.au/). Their previous site was a static w ..

Blogging tips: transform your content from good to GREAT

Blogging tips: transform your content from good to GREAT

Are you trying to piece together the overall message and tone of your brand? Do you understand the way your website promotes your business? Blogging is the most popular form of content marketing, designed to appeal to all visitors at ..

Content marketing tips: why no one is sharing your blog posts

Content marketing tips: why no one is sharing your blog posts

Content marketing: nobody said it was going to be easy! First, you need to think up a bunch of topics. Then you’ve got to research and write the post. After that, pick out some good images, then format and publish it. And ..

Smartphone stats: still think customers aren't searching on their phones? Think again!

Smartphone stats: still think customers aren't searching on their phones? Think again!

STATISTIC: 60 per cent of internet consumption comes through smartphones. That’s it. This blog post is DONE. That’s the astonishing statistic you need to hear (or rather, read) to realise how significant mobile searches, mobile traf ..

Social media myths people still fall for (are you guilty, too?)

Social media myths people still fall for (are you guilty, too?)

Wise up to social media and stop being fooled by these myths! Myth #1: likes = success This is a myth that’s been around forever, and it’s one of the hardest ones to break. You see, we’ve become conditioned to love likes. We thriv ..

The Instagram algorithm: say bye-bye to your chronological photo feed

The Instagram algorithm: say bye-bye to your chronological photo feed

To the dismay of millions of users around the world, Instagram has started the rollout of its new algorithm-based feed. (Seriously, check out the Twitter search results for #InstagramAlgorithm (https://twitter.com/search?f=tweets&verti ..

How to use Pinterest for Business (and still have fun!)

How to use Pinterest for Business (and still have fun!)

Ah, Pinterest. The online scrapbook filled with pictures, images and infographics that inform, entertain and inspire users. Note: This blog was originally written on 7 November 2014 but has been updated on Tuesday, 22 March 2016.  ..

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