Mobilegeddon is here! Google's algorithm update that affects mobile searches began its roll-out yesterday.
You might be sitting comfortably in the knowledge that your website passed Google’s mobile-friendly test (which you can find here).
But did you know there’s slightly more to it?
Google ranks mobile-friendliness on a page-by-page basis. That means, just because your homepage comes up as mobile-friendly, that doesn’t necessarily mean that each subsequent page is, too.
So what can you do?
Start here: grab your smartphone and enter your company name into Google. It’s likely to come up in first position.
Can you see a little statement in grey just before your page description that says “Mobile-friendly”? Google introduced this feature in November 2014 in order to help its users find mobile-friendly websites.
Just like a good, accurate description can tempt a reader into clicking through from the search engine results page to your web page, knowing that a page is mobile-friendly can help users make a decision to either visit the page or find another one.
If you can see that grey label, then that’s a great result: Google recognises your home page is mobile-friendly.
But what about the rest of your site’s pages? Google has, in fact, been quite explicit in describing its mobile-friendly tool as a way to identify mobile-friendly pages, as opposed to mobile-friendly websites.
As you continue scrolling down the results page on your phone, can you see more pages from your website? Perhaps your ‘About’ page, your ‘Services’ page, or your ‘Contact’ page? Do they display this mobile-friendly label, too?
What is Mobilegeddon?
Beyond the frustration a user experiences when they land on a page that is not mobile-friendly (think tiny text that is almost impossible to read and buttons they are too close together), Google is now prioritising websites that provide responsive pages to Google’s users.
Google, you see, aims to provide its users with the best possible online experience. To achieve this, they need to ensure they are rewarding websites that help fulfil this by pushing them up higher in the search results.
Mobilegeddon is the term being used to describe Google’s latest algorithm change.
The change will affect mobile searches (not desktop searches) in all languages worldwide, and business owners have taken action to ensure their mobile rankings (and therefore potential traffic, leads and customers) don’t suffer.
If your website contains desktop-only pages, you are not helping Google achieve its aim.
As a result, your website will not be rewarded with favourable search result rankings.
Why you need a responsive website
A responsive website means that your entire website – that is, all the pages of your entire site – respond according to whatever screen size they are being displayed on.
So what are your options?
Mobilegeddon launched yesterday, but that doesn’t mean you’ve run out of time to fix your website. Head on over to this page to find out what your Mobilegeddon options are, and get in touch with us so we can help you determine a solution that’s right for your website.