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Ultimately, your website is a sales and marketing tool. If it doesn't generate new business then your strategy is wrong and your site is not helping your business to grow.
An effective online presence is the result of a well thought out, planned and implemented strategy.
It will focus on 3 key elements:
To help you achieve your business goals a strategy understands your business...
What are you trying to achieve in the long term?
How is your current site working and how can be improved?
How are your competitors performing online?
How you can beat your competitors?
In order to attract the right customer you need to understand their needs;
What is the problem that you need to solve?
What services are they looking for?
What phrases are they searching for on Google?
What solutions are suitable for you and will enable your business to grow?
What web development technologies should you use?
What Content Management system is best for you?
What web design style will suit your business?
Twitter? Facebook? LinkedIn? Which ones should you use?
A web strategy will research and analyse your customers and your business and then implement the right tools to help you succeed online.
