iformat places a strong emphasis on Digital Strategy. When implementing strategies, we often use specific ‘tactics’ that people are generally familiar with.
At iformat, we see Digital Strategy as a defined, long-term plan that enables businesses to generate awareness, leads, and sales online.
We look at what your goals are and then determine the best way to achieve the right outcomes using a combination of strategies and tactics.
For example:
A strategy might be as straightforward as “generate more sales for a specific product”. A tactic, to enable this, might be to use Google AdWords.
| Goal | Strategy | Tactic | Outcomes |
| To increase sales | Use online marketing to promote the product | Google AdWords | Prominent adverts appearing on Google that instantly generate sales |
Our 10 Point Digital Strategy is made up of the following components:
Business Assessment
We gain an understanding of your business’s online performance and future goals.
Research and Analysis
Marketplace research gives us vital information on what you need to do to succeed online.
Sales and Conversion
A combination of creative and content-based conversion strategy development.
Content Creation
Well-researched content is implemented on your website and across online tactics.
Structure
We develop your structure based on our knowledge and web design best practice.
Website Design
The vision starts to fall into place with world-class design.
Website Build
Up-to-date skills develop the technical solution for your digital strategy.
Online Marketing
Clever marketing activity engages your audience and increases awareness, leads and sales.
Social Media
Broaden your market reach through platforms that engage your target market.
Support
Once your website is online, you need rock-solid, reactive support when you need it.
Our tactics are comprised of many different services. Some of these are below:
Automated Marketing
Content Marketing and Strategy
Pay Per Click Strategy
Search Engine Optimisation
Online Marketing Strategy
Social Media Strategy
Web Design
Web Development
Web Development
Affiliate Marketing
Conversion Strategy
Click here to find out more about our Key Tactics.
Examples of Digital Strategy
Scenario 1 – Business Start-Up
A new business that is generally cash-poor and needs to get online with a website that generates a bit of credibility and some leads.
| Goal | Strategy | Tactic | Outcomes |
| Create credibility |
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| Generate leads |
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This is a simple but effective strategy using some basic tactics.
Scenario 2 – Established Business
This business is going well and they have some money to put into generating more awareness, leads and sales. They’ve outgrown their first website and want something that really knocks people’s socks off!
| Goal | Strategy | Tactic | Outcomes |
| Improve the website |
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| Generate awareness |
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| Generate leads and sales |
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In this case you will notice that some of the ‘tactics’ will overlap with each other to affect other goals. It is not a linear solution – it is holistic.
The strategy therefore, as a whole, works together to affect outcomes and goals.
Each of the tactics used will affect other strategies:
So to summarise:
- A goal is something you want to achieve
- To enable this, you need the right strategy to guide you forward
- You may use one or many tactics to facilitate the strategy
- Each tactic will have an effect on various strategies and outcomes
The result is a holistic approach to achieving your goals through effective Digital Strategy.