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How we used link building to recover 100+ dropped keywords

14 Oct

Why link building is an important part of a complete SEO operation: a case study on how we recovered 100+ dropped keywords

Or, how to get a double-digit increase in average ranking positions with the help of Link Building. Read on to find out how you can do the same for your website.

iformat has always made a case for the argument that link building and on-page technical SEO cannot be separated, and the strategies we have implemented on one of our clients only proves that having a well rounded SEO strategy is ideal if you want the best possible results.

How to recover dropped keywords with link building

Green on all fronts, thanks to a well rounded SEO-strategy that includes link building

Link building is a vital part of any SEO program

At iformat, we offer two distinct SEO tactics: on-page SEO optimisation and off-page SEO, which includes link building.

We can understand why only the first tactic is taken (usually budget concerns) but consider the fact that you’re not getting the full ROI you could be having if you only choose to invest in the first half of your SEO marketing project.

Just like the body is a system where organs rely on each other to function, SEO is also a system.

What is link building ?

Link building as a blanket term refers to efforts at creating links (whether internal or external, inbound links) that point back to your website with the main goal of increasing web page ranking, and subsequently reaping the benefits that come with higher page rank.

What are the benefits of link building?

There are many benefits to link building.

A link building strategy can help you The top benefits to gain from link building are:

  • Increased site credibility
  • Increased rankings
  • Site trustworthiness
  • Increased traffic
  • Ranking for specific target keywords or products
  • Gives your site a high level of authority
  • Makes it even more likely for other sites to link to you
  • Overall increased site metrics
  • Outranking your competitors in SERPs

Will link building remain a critical component of my SEO strategy in 2022?

Little has changed in the SEO off-page landscape in terms of building links. The best practices from 2021 will still carry over to 2022.

The proof is in the pudding: client spotlight

Take for instance, one of our e-commerce clients. They had one goal at the beginning of the SEO program, which is the basic and most important goal of selling more of their product.

With phase 1, off-page SEO complete and running necessary monthly routine checks, upgrades and tuneups, the site has enjoyed a constant stream of revenue.

Unfortunately, your business does not exist in a vacuum. You have competitors and this is where the problem hit for one of our, otherwise, well-performing clients.

One of their biggest competitors was starting to eat into their share of visibility online and our client wanted to reverse that.

Once we had implemented several on-page adjustments, the next goal was to grow the business even more and make online visibility even better than the competition.

With the goal of visibility funnelling even more traffic, the projection was an eventual rise in ranking and visibility which will also translate into a great bonus of bigger monthly sales.

This is where link building comes in

With your website already optimised so that Google will pick up its signals, you now need to build links to it, so that all that work doesn’t go to waste.

Because the fact of the matter is that you could always be getting more from your website. Think of it as putting fertilizer on your fruit-bearing tree.

To establish a clearer picture, a good example would be one of the e-commerce websites we handle.

We have executed three link building strategies for this client over three consecutive months and have been tracking the progress on the website using SEMRush.

We established goals and objectives for those three months:

Goal 1: Build directories

First, build directory listings and citations to improve overall rankings for the website.

Goal 2: Increase rankings

The second phase also had the objective of increasing overall ranking with the help of an infographic that we submitted to various relevant websites.

Goal 3: Hyper-specific targeting

The third phase is a hyper targeted approach with a focus on high volume keywords and dropped keywords that will most likely bring in more traffic to the site.

This approach consisted of:

  1. A focus on specific URLs where the traffic should funnel to
  2. As the name implies, we specifically built links to these URLs
Link building helped us rank

Link building targeted at specific keywords and their urls helped us rank for the keywords we wanted to boost

The results were amazing!

  • After three months, there was:
  • An increase in position average of 186 dropped keywords
  • A 15% increase in organic traffic
  • An almost 4% increase in visibility
  • Rankings distribution increase in all averages from top 3 to top 100 versus our main competitor
  • Basically, an increase on ALL fronts!

To sum up, SEO is a multi-part strategy where link building is a must if you want to push your business ahead of the competition.

Link building can be a demanding and time-consuming process, and while you likely won’t see results overnight, the pay-off is immense and substantial once those links get indexed – as seen in this case study!

Interested in building effective, meaningful, and credible backlinks that help boost ranking and visibility?

Contact iformat today and let’s discuss endless possibilities for your website!

iformat has been performing specialised off-page SEO using link building for various clients within different industries, in addition to the on-page SEO optimisation services that we provide.

If you truly want to be better than number one, a well rounded SEO program is what you need to beat the competition.