Social Media Strategy

Ensure you're found by Google

Establish yourself as an expert in your area and interact with your customers online!

There are various statistics that account for social media usage and effectiveness for individuals worldwide.

  • 75% plan to make social networking a larger part of their marketing mix in 2011
  • Social networking now accounts for 22% of all time spent online in the US

For Australia

  • A recent Nielsen study found Australia’s social media audience is estimated at 9.9 million
  • According to Nielsen nearly 40% of online Australians are now interacting with businesses via social networking site

What is Social Media?

Social Media is a medium of communication wherein people can interact with each other and share information.

Social Media are subdivided as follows:

  • Social networks

    Facebook, Twitter and LinkedIn are some of the popular social networks allowing people to create personal profiles and then connect with friends to share information

  • Blogs

    An online journal of updated information such as Tumblr and WordPress

  • Microblogging

    Similar to regular blogging, but in a smaller form. Short bits of information, questions or statistics are shared in just a few words. Twitter is the best example of this. Microblogging is popular on mobile devices.

  • Content communities

    Social media allowing sharing of particular content like websites, videos and photos. YouTube is the most popular video-sharing community and SlideShare presents user-generated PowerPoint presentations and PDF documents.

  • Wikis

    An online encyclopaedia, for instance, Wikipedia allowing people to add or edit information

  • Forums

    Online discussion sites about specific topics and interests

Social media is best described as a group of various kinds of the above online mediums.

Benefits of Using Social Media

Social media helps you interact with your potential customers through:

  • Participation

    Through social media, people are more comfortable giving feedback or sharing their opinion about a business' services or products.

  • Discussion

    Social media is a two-way communication medium

  • Community

    Social media allows communities to communicate easily and effectively while sharing common interests

  • Connectedness

    With social media, making use of links to other sites and resources increases connectedness

Social media is indeed a medium to offer additional resources, support and accessibility to a business.

Social Media and Web Strategy

With an effective social media strategy, iformat web strategy will help you establish yourself as an expert in your area business area and help you meet potential customers online.

  • Listen

    iformat listens to what your potential clients need and what you want to achieve

  • Engage

    iformat encourages users to interact and give feedback about your business' service or products

  • Influence

    iformat builds your business presence on social media networks so you can establish yourself as an expert in your subject

  • Targeted market

    iformat social media strategy focus on exerting great effort to find where the desired people or target customers spend time interacting with and sharing content

Interested in knowing how social media can increase your business visiblity? iformat knows how.