Create a great-looking website designed to convert!
Having a beautiful website is just one part of the equation. It has to also operate seamlessly and deliver a superior user experience in order to convert visitors.
If well designed, your website can become your business’ best sales tool!
How do we do it?
This winning formula involves a lot of planning behind the scenes:
- We create custom designs tailored to meet the goal of your business
- We understand the user experience and ensure navigation and structure is logical
- Our websites are responsive, meaning they work seamlessly on any device
We switched over to have iformat look after our website and marketing a few years ago and we have never had more work! Declan and the team keep us informed and keep our marketing fresh and up to date. Wouldn’t hesitate to recommend if you are looking for a new digital marketing specialist.
Why choose iformat for your small business website?
- We understand that a new website is a large investment for a small business – that’s why we’re determined to help you get it right from the beginning!
- Set yourself up for success from the start with a web design and development agency who dives deeper into who your brand, your people, and your products are
- We offer great value and are committed to going above and beyond for each of our clients throughout the entire process
The importance of a mobile-friendly website
Did you know that mobile traffic has accounted for 50% of all website traffic since 2017?
The drastic growth of mobile traffic has seen good website design become a non-negotiable for any kind of business, no matter the industry or type of product or service you offer.
The aspect of growth is not only measured by the number of people using mobile devices for search – but also the amount of time that they’re spending on their phones consuming media.
Website design and development
Your website is often the first touchpoint for your customers – it’s a critical extension of your company, your brand, and your values, as well as the products and services that you offer.
In short? It needs to look great!
Your website should be your hardest-working sales tool, projecting the right impression of and creating credibility for your business.
Don’t underestimate the power of professional web design!
Ensure you get the right website for your business from a professional web design agency.
The technical, back-end details mightn’t thrill you, but strong website development is crucial for any kind of business who attracts and converts customers online.
Slow load time? Broken links? Poor mobile functionality?
Say goodbye to your valued website users – they don’t have the time nor patience to wait around for your site to load!
We build exclusively on WordPress, the world’s most popular Content Management System (CMS).
Powering more than 30% of the world’s website, this versatile platform is reliable, powerful, and customisable.
Factors that impact your website
Did you know? According to data, users expect a website to load in less than 2 seconds.
Even more shocking is that 40% of visitors will immediately leave your website if it takes too long to load.
You might think this sounds impatient, but the speed at which we can access global information from wherever we are, 5 seconds now seems like an eternity.
By the way: you don’t have a say in how long you think it’s reasonable to wait for your site to load – your bounce rate will tell you that!
Having a mobile-friendly or responsive website is no longer a non-negotiable.
As both the number of people using mobile phones to access the internet and the amount of time spent on mobile devices continues to increase, it’s little wonder your site needs to be responsive.
Additionally, Google favours mobile-friendly websites, so not only will your customers suffer if your site isn’t responsive – so too will your rankings.
User experience is everything!
If users cannot clearly navigate your website or find the information they seek, they’ll have no hesitation in bouncing in a huff of frustration and finding it elsewhere – like from your competition!
On the other hand, good navigation results in a more efficient user flow, keeps people on your website for longer, and can decrease your bounce rate.
To put it simply: it makes for an overall much more pleasant experience for your potential customers.
Calls to action
OK – so your customers are landing on your website.
But are you making it clear the action you want them to take?
Should they call you? Fill in a form? Download a resource? Request a free trial?
There are so many ways you can convert a website user.
So make sure you clearly highlight what you want them to do!
Strategic calls to action help guide users through your buying cycle, and turn visitors into leads.
High-quality content is a non-negotiable!
And writing it shouldn’t have to be daunting – keep your customer top-of-mind, and write as if you were speaking to just one person.
Be helpful, friendly, and personable, and avoid awkward jargon.
Don’t forget to format your copy for the web: that means bullet points, short sentences, and subheadings to break up large blocks of text.
In short, make it easy for customers to learn about and connect with your product, services, and business!
Images draw attention and they’re often the first part of a web page a user’s eyes will steer towards.
As one of the most engaging parts of a website, it’s important that images are high quality and evoke emotion or desire, or share a value or message.
We suggest getting the team together for a photoshoot to ensure that you have the opportunity to use real people on your website, too.
That way, a lead has already made a connection with you via your website – before you’ve even spoken to them!