What is Pay Per Click?
PPC is essentially paid advertising with search engines (e.g. Google).
You choose keywords you want to appear in the search engine for, and you only pay when people click on your ad and visit your site.
Why do Pay Per Click?
PPC is a cost-effective way to get immediate traffic from people who are actively looking for your products and services.
You can turn it on, get to the top of Google, and start getting enquiries in a flash. And when you want to – you can just turn it off.
Why use iformat for your Pay Per Click strategy?
Whilst PPC seems simple, it’s really important to know how to target the right keywords and use the correct tactics, otherwise you might end up paying more than you should.
iformat’s extensive Google Ads knowledge means we can help you spend your money on keywords and ads that will really help your bottom line.
What is Pay Per Click?
If you have a website that delivers products and services, Pay Per Click is for you!
Pay Per Click (PPC) is an internet marketing strategy designed to drive traffic to a website. The advertiser (owner of the website) pays the publisher (for example, Google or Bing) a certain amount each time their ads are clicked.
PPC is a tool that exposes your products and services to potential customers online to help boost sales and increase your profit. These clicks can turn into conversions when users enquire about your product or service, and then buy your product! A Google Ads agency like iformat can deliver the results you need for your website and business through our effective PPC strategy. To find out more about Pay Per Click, contact Melbourne’s iformat today.
Read on to learn the benefits of PPC!
iformat is a certified Google Ads Partner. We’re trusted by Google to make the right decisions and implement the correct strategy for your business.
What are the benefits of Pay Per Click?
You can set your own budget, and you only pay when your ad is clicked.
Your PPC strategy relies on ongoing monitoring and tweaking to ensure you’re bidding on the most appropriate and cost-effective keywords to drive immediate traffic to your site.
Convert paid traffic into sales quickly with PPC!
Pay Per Click is one of the fastest and easiest ways to get seen in search engine results.
Going away? Pause your campaigns in just a few clicks, and switch them back on to immediately kick back into gear.
All data is collated directly from the searches so they are accurate and easy to measure.
You can determine the effectiveness of your website and even monitor the behaviour or flow of your visitors on each page of your website.
Heightened brand awareness may result in an increase in website traffic.
Other forms of advertising limit the design and display of your ad.
With Pay Per Click, you can create various types of ads incorporating different copy and images. This is particularly useful for seasonal campaigns, special events, promotions, and offers.
The importance of effective Google Ads agency management
Effective advertising can boost brand awareness and help to improve sales. Consider your business goals when looking for a good digital agency to manage your campaign.
Trust an agency with a proven track record of results,
and ask of them:
- Can they deliver more clicks at a lower cost?
- Can they deliver a lower cost per click and higher conversion rate?
- Can they convert clicks from more affordable keywords into sales?
- Can they target good keywords that convert into sales with less spend?
Types of PPC advertising we offer:
- Google Ads campaign setup & management
- Search Network Advertising
- Display Network Advertising
- YouTube Advertising
- Product listing ads (Google Shopping)
- Web analytics and reporting
- Reliable and dedicated Account Manager
Google Ads is the world’s largest and number one online advertising service, and the first choice for paid advertising because it provides higher click-through rates and a higher number of impressions.
Google has the highest search traffic – almost 100 billion searches per month! – and is the number one ranked website (based on page views, unique users, and links).
Yahoo Bing Search Marketing
Yahoo Bing combines the online advertising services of Yahoo, Bing, and other partner sites. It has a 29% market share in the US of online search. Yahoo search traffic ranks #4 in Australia and the US.
With the combined force it has a total of 158 million unique searchers online. Advertising on the Yahoo Bing network can bring new converts and customers to your business.
Display advertising are ads that are typically eye-catching. These ads can come in several forms including text, banners, images, videos, and other rich media.
Most of the ads are displayed on Google partner sites, and you can narrow targeting down to sites and topics that are relevant to your business. Display advertising is cost-effective: you can achieve more clicks at a lower cost.
Remarketing allows you to target users who have previously visited your site to encourage them to return, so you can maximise brand exposure on every single one of your website visits!
Every time a user visits any page of your website, they are added to your remarketing list. With the help of the list, and based on the specific page a user was visiting on your site, the ads displayed will reflect directly on what the user has an interest in.
Remarketing helps you connect with users who have previously visited your site, so ads can be tailored for an audience who already knows your brand, and who can become future customers.
Remarketing ads are displayed on sites that are part of the Google Display Network, and in related search results pages.
Google Shopping Advertising
These ads appear when someone enters a search query about your products. Google will display a picture of your product, its price, and the store or company name.
When these ads are clicked, the user is redirected to your page where they can buy your product. This kind of advertising is available now in Google Ads, and provides a new way offer your products with images as well as text.
Google Shopping has an overall traffic share of 25-30% in Google Search.