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Case Study: 50% Ranking and Traffic Increase From Local Citation Building

1 Dec

Citation link building is a cornerstone of any link building program.

Citations are the first kinds of links that any SEO undertaking should be building, especially if the website is a bricks-and-mortar business.

It is also a great way to get a brand new website legitimate sources of high quality, high authority and extremely relevant links.

Estimated Traffic Increase

What are citation links?

Citation links are mentions of your business with its relevant details on an external website.

Often, citation links are created on? online directory listings where your business’ name, address, phone number, opening hours and website are listed.

Think of it as the modern equivalent of getting your business details listed in the Yellow Pages.

Submitting your business to online business directories is a necessary practice for any business, because people who want to contact you get their information or confirm information from a range of sources beyond your website.

Consequently, if you ignore setting up citation links, it means you are missing out on a great opportunity to improve key elements of your website’s growth, and your business as a whole.

Legitimate, quality backlinks that bring exceptional results

How well can citation building benefit your business?

Based on an experience we had with a new client, the results after citations were created were staggering:

  • Average position ranking jumped 33.5%
  • Traffic increased from 3% to almost 7%, which means a 50% positive increase compared to the starting point month
  • Visibility also increased from 6% to 11%, another near 50% positive increase compared to the starting point month

After a few on-page SEO tweaks, we went ahead and started to build citation links for our client right away.

As the number of backlinks from citation sources rose, so did various key statistics of the site, including average position, traffic and visibility. As a result, ranking rose steadily alongside across a span of 4 months.


A steep uphill increase in backlinks at the same time that key site metrics went up

Vital site metrics

Same timeline trajectory of all vital site metris going up as the number of backlinks increased

Citation link building is even more important in dominating local search

While it can benefit all websites, local citation listings for websites that focus on SEO on the local level is even more vital.

This is because local SEO is a strategic process that focuses on emphasising the optimization efforts of local bricks-and-mortar businesses. Having your business name, place and address is critical.

Local businesses are more subject to search queries regarding what the nearest and best service or shop is to the customer looking for them. Getting on relevant and high authority citation listings and directories will put you on the map.

Start improving your website’s stats today

Building citation links takes time.

It takes both time and effort to:

  • Find the right citation sources and directory listings
  • Accurately fill in forms and business details
  • Upload images
  • Wait for verification of the submitted information

That’s why it is imperative to get started right away!

Alternatively, there are citation listing services that you can purchase plans from, and these services will do your citations for you.

iformat offers link building packages that encompass citation building as the first part of our link building process.

Call us now to request a quote. Let’s get started on getting you unbelievable ranking and traffic increase from citation building today!