At iformat, our mission is to provide search engine optimisation in Melbourne that gives businesses like your increased leads and sales.
We’ve been doing this ever since 2006. During that time, we’ve helped out all sorts of businesses from all sorts of industries with our digital marketing services.
In addition to crafting a tailored SEO strategy that targets the search terms and customers that you want, it also involves improving your website.
Your website is a vital part of your digital strategy. As such, it needs to be absolutely flawless from a design and function standpoint.
In particular, there are three main areas that we look at when we are looking to improve a website…
The top 3 things we look at when improving a website
1) Search engine optimisation
Now, we know we talk about search engine optimisation a lot but that’s because it’s so important.
As we’re sure you know, SEO is the art of ensuring that your website is the one that potential customers see when they Google your services and products.
It’s powerful because it offers a relatively cheap way of promoting your service or product online and it has great ROI (return on investment) potential. Not to mention, it allows you to be found for specific services, products or by certain types of customers.
And it all starts with your website.
In optimising your website for SEO, there are a lot of important things to take into consideration:
- Keyword choice
- Layout and web design
- Headings and meta descriptions
- Content strategy
- Competition vs. volume
- Off-page SEO
- On-page SEO
As you can tell, there are a lot of techniques in use when it comes to optimising your site for SEO – all of which needs to be done before we can get started on your SEO strategy proper.
Another thing about SEO is that it’s a field that’s constantly evolving, changing, and expanding.
It’s technology, after all – naturally, things move fast! Even if you’ve had an SEO agency in the past, their strategy may be outdated, necessitating a new approach.
The first thing we do when a new client comes onboard is perform a technical and SEO analysis of your website. We take stock of how your current site performs, as well as how well it’s currently optimised for SEO.
Based off this, we’ll identify areas of improvement and fix them up before starting the rest of your SEO strategy.
2) User experience
It’s important that your site is optimised for SEO – just as important however is ensuring that it’s optimised for user experience too!
Our job doesn’t end once we’ve driven users to your site with our search engine optimisation strategies – once they’re there, your site will also need to keep them there, “sell” your business and convince them to give you a call, fill in a form, or request a quote.
And user experience has a huge impact on that.
What do we mean when we talk about user experience?
- Website layout
- Flow of information
- Pictures and multimedia
- Loading times
- Broken links
All of this helps users find the information that they’re looking for, and thus helps keep them on your site.
3) Data collection
One of the things that makes digital marketing so much more useful than other types of marketing is that it’s all computer-based.
As such, there’s always a record or data that you can use to track performance and make improvements.
In addition to telling us exactly how many calls we’re bringing in, it also provides ongoing data that we can use to tweak and improve our strategies as we go.
As such, in addition to SEO and user experience, we also look at what types of analytics the site already has.
Most sites can have analytics and data collection integrated into it. The question is whether or not you or your previous SEO agency have integrated them into your site.
If the answer is “no”, we’ll work on adding these vital sources of data to your website to measure how it performs, and how users interact with it.
There’s a lot of technology out there to help you do this, but our SEO Bayside team recommends the following:
With these analytics and tools, you’ll be able to measure bounce rate, site interaction, user experience and even how visitors are finding your site and which pages they’re coming in from.
For example, if the analytics suggest people are finding themselves at the “opt in” or “buy” page very quickly, then you’re doing something right.
Conversely, if they are clicking on other pages and taking a long time to navigate through your site, there could be room for improvement. It could be that your product/service isn’t obvious or trustworthy enough. Alternatively, maybe the layout is confusing.
Yo won’t get these sorts of insights without the right analytics and tracking software, which is why this is number 3 on our list of the most important things to add to your site!
Transform your website with search engine optimisation in Melbourne
Get in touch with iformat today
If you’re looking to improve your website, generate more leads, and enjoy sustainable business growth, you’ve come to the right place.
Each of our strategies starts with a deep dive into your website. We’ll identify whatever it is that your website is missing and get to work putting it in place before the rest of your digital strategy Melbourne commences.
If need be, we’ll even create you a brand-new website from scratch with all of these important elements built-in.
If you want search engine optimisation in Melbourne and a better website, you need iformat. We’ll increase client acquisition and retention, and help you make more money – all you need to do is get in contact with our team today.
Prefer to chat? Give us a call on 1300 88 64 50.