While the best way to get results with search engine optimisation is to consult an SEO agency Melbourne, there are some other things that can be done with your website to help your business.
And better yet, a lot of them that you can do on your own, only requiring a little bit of work from your end!
Here are a couple of them…
SEO tip 1: optimise your headings and subheadings
Optimising the content on your website for SEO can take a lot of time – optimising your headings, headers and subheadings however is much quicker, and can be surprisingly effective.
Not just that, but it’s also a huge help from a customer experience standpoint!
When ranking web pages, search engines like Google look at a lot of things – one of which is headings, headers and subheadings.
If you want to optimise these headings, you’ll want to:
- Include product types or services in the headings
- Create titles that include the most common questions your customers ask (and Google)
- Work common search terms into subheadings
Before you get to work though, it’s important that you choose headings and titles where it makes sense.
For example, say you’re a mechanic. For you, optimising your headings might include working in common questions like “how much does an oil change cost” – but only if the rest of the page is relevant,
A page that’s about pricing or routine maintenance? That should be okay. A page that’s about your business’ history? Not quite as useful!
SEO tip 2: write content
We keep saying that good, relevant content is the key to any SEO strategy.
Of course, that doesn’t mean that you need to create the next Moby Dick or Lord of the Rings – a lot of the time, just getting something relevant out there and doing it consistently can give you the advantage over your competitors.
It can be a short round-up at the end of every week, or a response to some developments in your industry. It could even be a post where you show off that fortnight’s successful jobs or projects.
Whatever it is, get it up there and keep at it – while it isn’t as effective as a piece of proper, well-optimised piece of content, it still has an effect.
What’s more, it doesn’t need to take that much time either!
Try using the following tips from our Melbourne SEO agency:
- Keep your paragraphs short (a lot of visitors are on mobile)
- Use dot points
- Pick a larger font size
- Multiple subheadings are a must
- Use imagery as much as possible (graphs, stock photos, photos from your Instagram – just make sure there’s a visual element in there somewhere)
SEO tip 3: pay attention to what your dashboard says
Are you in the habit of making additions to your website on your own?
If so, you’ve probably noticed that there’s a little mini SEO-checker built into the dashboard.
Most of today’s web publishing systems come with built in SEO tools that you can use to determine how well your web pages perform on the SEO side of things.
On top of giving you an overall rating, they’ll also provide suggestions that you can take on board to improve your search engine optimisation.
While it isn’t as accurate as the tools our Melbourne SEO agency uses, they can be good pointers, and can help you improve your DIY SEO.
SEO tip 4: optimise your site for mobile
How do you use the internet?
If you’re like most, the lion’s share of your internet use occurs on your phone.
Because of this, mobile-friendliness has become one of the most important factors search engines look for when presenting their results.
Luckily for you, the vast majority of web publishing services have mobile support built-in, and have even retrofitted it into many older sites. Unless your website is literally decades old, you don’t need to worry about your site being incompatible.
That having been said, there are still things you can do content-wise to make your site just that little bit more mobile-friendly:
- Keep the paragraphs short and readable
- Use dot points for readability
- Signpost everything with subheadings
- Make sure the images aren’t too big
Just remember that mobile users don’t have much screen space to work with, so you’ll want to keep things nice and easy-to-read.
SEO in Melbourne that works
These tips are simple, but they can have a tangible impact on your SEO. Better yet, they’re all things that you can do by yourself.
Of course, DIY SEO can only go so far – if you want to increase sales substantially, you’ll want to bring aboard a professional to look after your search engine optimisation needs.
With powerful analytics tools and years of experience optimising websites for hundreds of clients, our Melbourne SEO team knows what your business needs.
Each of our SEO strategies is hand-crafted to accommodate for your:
- Business’ goals
- Target audience
- Products and services
- Geographic location
- Positioning and image
- Competitors (both online and off)
Only by understanding each of these things can our Melbourne SEO team get you the clicks, conversions and sales you’re looking for.