Friday, September 07, 2018
(https://www.iformat.com.au/web-strategy-blog/medic-update-what-has-google-changed-part-one) Last week (https://www.iformat.com.au/web-strategy-blog/medic-update-what-has-google-changed-part-one), we introduced you to Google’s Medic update. We exp ..
Saturday, September 01, 2018
Another month, another change to Google’s algorithm. Anybody else getting a strong feeling of deja vu right now? Digital marketing is one of the fastest-moving industries around. Constant changes to algorithms and programs means that keepin ..
Thursday, August 30, 2018
SEO is always changing: what works today might become completely obsolete almost overnight. So it’s important you’ve got an SEO agency on your side, looking out for any potential effects and adapting your SEO strategy for Google’s haphazard ..
Monday, August 20, 2018
Navigating the world of SEO can be like trying to navigate yourself up the proverbial creek without a paddle. If you want your business’s website to go up the search engine ranks, you need to maximise your SEO efforts. That means ensuring y ..
Friday, August 10, 2018
When was the last time you visited a site by typing a URL or domain name directly into your browser? We’re willing to bet it’s been a while. For some of our younger readers, the answer might even be “never!” While few of us use them for ..
Monday, July 30, 2018
Content is king. This simple sentence forms the basis for all content marketing and SEO strategies. You don’t have to take our word for it - Google itself (https://support.google.com/webmasters/answer/7451184?hl=en) says that a regular ..
Wednesday, July 25, 2018
A couple of years ago, if you asked us about the most important network in your social media strategy, we’d have said Facebook. Nowadays, however? Now, we’re less sure. Recently, I stumbled upon an article (http://www.abc.net.au/news/20 ..
Friday, July 20, 2018
Another day, another change to the Facebook algorithm I know, I know - another blog post talking about Facebook? However, any change to the social media giant is big news in digital marketing circles. This January, the world’s large ..
Sunday, July 15, 2018
A couple of years ago, Cleverbot took the world by storm. If you’ve never heard of it, it’s a chatbot - a computer program that tries to mimic human conversation. What set Cleverbot apart from other chatbots was the way it was programmed. I ..
Tuesday, July 10, 2018
At iformat, we’re big believers in the power of local SEO, especially for small businesses. Find out why local SEO matters, and how you can improve your chances of local leads finding your business with these three tactics. A good ran ..
Thursday, July 05, 2018
When it comes to SEO, a lot of energy is spent getting your site to rank well in a Google search. But there’s another medium that often gets completely overlooked: Google Image search. If you ask us, images and graphics are one of the ..
Friday, June 29, 2018
When it comes to SEO (Search Engine Optimisation), content isn’t the only thing that can change your ranking. Don’t underestimate the importance of metadata to encourage clicks to your website. Metadata is sometimes the forgotten chil ..