The “Medic” update: stop your rank from tanking! [PART 2]

The “Medic” update: stop your rank from tanking! [PART 2]

(https://www.iformat.com.au/web-strategy-blog/medic-update-what-has-google-changed-part-one) Last week (https://www.iformat.com.au/web-strategy-blog/medic-update-what-has-google-changed-part-one), we introduced you to Google’s Medic update. We exp ..

The “Medic” update: what has Google changed this time? [PART 1]

The “Medic” update: what has Google changed this time? [PART 1]

Another month, another change to Google’s algorithm. Anybody else getting a strong feeling of deja vu right now? Digital marketing is one of the fastest-moving industries around. Constant changes to algorithms and programs means that keepin ..

A brief history of major Google updates, and how they’ve impacted SEO

A brief history of major Google updates, and how they’ve impacted SEO

SEO is always changing: what works today might become completely obsolete almost overnight. So it’s important you’ve got an SEO agency on your side, looking out for any potential effects and adapting your SEO strategy for Google’s haphazard ..

3 essential search engine optimisation tools your SEO strategy needs to succeed

3 essential search engine optimisation tools your SEO strategy needs to succeed

Navigating the world of SEO can be like trying to navigate yourself up the proverbial creek without a paddle. If you want your business’s website to go up the search engine ranks, you need to maximise your SEO efforts. That means ensuring y ..

How to choose a domain name to improve your SEO

How to choose a domain name to improve your SEO

When was the last time you visited a site by typing a URL or domain name directly into your browser? We’re willing to bet it’s been a while. For some of our younger readers, the answer might even be “never!” While few of us use them for ..

Does your WordPress site use Yoast SEO? You should be!

Does your WordPress site use Yoast SEO? You should be!

Content is king. This simple sentence forms the basis for all content marketing and SEO strategies. You don’t have to take our word for it - Google itself (https://support.google.com/webmasters/answer/7451184?hl=en) says that a regular  ..

Should you reconsider Facebook marketing for younger audiences?

Should you reconsider Facebook marketing for younger audiences?

A couple of years ago, if you asked us about the most important network in your social media strategy, we’d have said Facebook. Nowadays, however? Now, we’re less sure. Recently, I stumbled upon an article (http://www.abc.net.au/news/20 ..

What do the latest Facebook changes mean for your social media strategy?

What do the latest Facebook changes mean for your social media strategy?

Another day, another change to the Facebook algorithm I know, I know - another blog post talking about Facebook? However, any change to the social media giant is big news in digital marketing circles. This January, the world’s large ..

Watch this space: bots, machine learning, and marketing

Watch this space: bots, machine learning, and marketing

A couple of years ago, Cleverbot took the world by storm. If you’ve never heard of it, it’s a chatbot - a computer program that tries to mimic human conversation. What set Cleverbot apart from other chatbots was the way it was programmed. I ..

Local SEO: why it matters and 3 tips to start ranking in your local area

Local SEO: why it matters and 3 tips to start ranking in your local area

At iformat, we’re big believers in the power of local SEO, especially for small businesses. Find out why local SEO matters, and how you can improve your chances of local leads finding your business with these three tactics. A good ran ..

4 essential tips to get your site found on Google Images

4 essential tips to get your site found on Google Images

When it comes to SEO, a lot of energy is spent getting your site to rank well in a Google search. But there’s another medium that often gets completely overlooked: Google Image search. If you ask us, images and graphics are one of the ..

What is metadata, and how does it influence your SEO strategy?

What is metadata, and how does it influence your SEO strategy?

When it comes to SEO (Search Engine Optimisation), content isn’t the only thing that can change your ranking. Don’t underestimate the importance of metadata to encourage clicks to your website. Metadata is sometimes the forgotten chil ..

 

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