In today’s highly competitive market, simply having a website isn’t enough. If you want to maximise your business’ online identity, your first port of call should be your SEO strategy.
Inbound digital marketing raises your profile online and brings in more business from more qualified leads through powerful Search Engine Optimisation (SEO) strategies.
That is, assuming you do it properly.
We don’t advise striking out on your own - instead, consider working with an SEO agency for the best results.
Here are just some of the benefits of working with SEO specialists to turn your business’ website into your most powerful sales tool.
A an SEO agency is up-to-speed with all things Google
We’re all time-poor: think of the countless hours business owners spend behind-the-scenes dealing with budgeting, invoicing, and admin.
With so many aspects to manage, it’s no wonder few business owners have enough time to focus on digital marketing strategies - including SEO.
SEO is always evolving, meaning you’re constantly dealing with new content, keywords and tactics. SEO rankings are always in flux, meaning that ongoing effort is needed to sustain your results.
Sure, you can learn the ins and outs of SEO, with its algorithm and rankings.
But can you sustain this long-term? Can you dedicate time on a weekly or even daily basis to ensure your strategy is performing at its best? Probably not.
You’ll gain expert advice when you choose a digital agency
SEO is not a quick, cheap, or easy. And as the saying goes, you get what you pay for.
Google’s search algorithm is a closely-guarded secret. Nobody really knows how it works - take any claims of insider knowledge with a grain of salt!
The wealth of experience and knowledge about digital marketing in general that come with a SEO expert can make all the difference between a lacklustre and an outstanding strategy.
How quickly can Google change its mind? Pretty quickly, it turns out
Here’s an example: Google anything, and underneath each search result will be a brief line of text describing what you’ll find on that page.
This line is the description, and serves as the elevator pitch for that particular page. While it doesn’t explicitly affect ranking, it’s often the difference between someone clicking through to your page, and scrolling on by. In other words, it’s an important hook to capture readers!
In 2017, Google increased the maximum length of these snippets from 160 characters to 230. This directly impacted search rankings.
Notice how we said “had” in the past tense?
That’s because a mere 5 months later, Google reverted that particular change. As a result, many pages that modified their snippets to be longer suffered in page ranking.
This is the type of thing a dedicated SEO partner can keep track of for you.
As an SEO expert, digital agencies like iformat work to ensure that your business’ website is ahead of the curve when it comes to these sorts of “flash in the pan” changes. We keep up with the latest changes and make changes as needed to keep your rank high.
You won’t always be able to do that yourself. But we can!
That’s not the only way our expertise helps you. We focus on building a strong foundation for your website and devise strategies tailor-made for you and your business.
We account for:
- Your business goals
- Your target market and customers
- Your online competition
Combining these with a clear understanding of search engine optimisation, SEO specialists set about optimising your website, applying suitable action plans that fit your business and its goals.
When it comes to SEO, it is more than just putting in keywords here and there. You don’t want to end up “stuffing” keywords into your content which could cause problems with your optimisation plans.
Creating and posting quality content that infuses the right keywords at the right time and place is the bedrock of SEO. But it’s not the only factor.
One of the tools an SEO specialist will use to boost your rankings is website improvement.
Professional digital agencies aren’t afraid to make changes to achieve your SEO goals. And sometimes, that might mean improving your website:
- Layout and design
- Multimedia content
- Responsiveness and loading speeds
- Mobile friendliness
Each of these impacts SEO and conversions, directly or otherwise. With the help of an SEO expert, you’ll be able to identify and fix any issues with your site that might be holding it back.
But it’s not just that - we’ll also make sure your site converts with tailored content and web design that gently nudges visitors towards a purchase!
You won’t just see your website and its rankings develop when you partner up with an SEO agency - you’ll also see more enquiries from better quality leads.
Enhance your web presence with an SEO agency like iformat!
Contact Melbourne’s best SEO agency today
Nowadays, a digital marketing strategy needs to be part of any successful business’ plans.
SEO is an important part of this - for best results, look for an expert who can delivery sustainable results.
If you’re a business owner who is looking to strengthen your business’s digital presence, don’t hesitate to get in touch with the team at iformat.
Over the years, we’ve worked with business from all different industries and niches.
Our goal is to give our clients the best bang for their buck - that means effective results that deliver a real and tangible ROI.