You may have a good looking business website, but is it really working for you?
Take it from us, search engine optimization (SEO) is crucial if your business wants to take its online profile to the next level.
SEO is all about getting people to find your website - you know what they say about the tree falling in the forest! Having a website but NOT backing it up with an effective SEO strategy is as good as not having a site at all.
So what do you need to do in order for you to achieve the results that you want?
Well, an effective, well-written SEO strategy created by a SEO agency in Melbourne.
Just one question: how do you know you’re getting your SEO looked after by an agency that knows what they’re doing?
The DO’s and DON’Ts of search engine optimisation
Don’t: focus on short-term results
Take it from us: search engine optimisation is all about the long-term. This is one of the first things we tell all of our prospective clients.
The problem is that a lot of people don’t realise this!
Many expect to see their site immediately jump in search engine results pages (SERPs). In reality, it’s usually a gradual process that can take months of ongoing work to achieve.
Unfortunately, this often leads to people bailing early on because they’re focused on the short-term.
If you are looking for an SEO agency in Melbourne, you need to choose one who looks at it from a long-term perspective. Anyone who promises a high rank immediately either doesn't know what they’re doing, or is straight-up lying!
What’s more, you need to keep in mind that SEO is a continuous process - once you gain rank, you need to maintain and protect it. Your agency will also need to be in it for the long-haul.
It’s OK to celebrate short-term victories, but don’t get stuck with them for so long!
Don’t: Be satisfied with meaningless rankings
When looking for an SEO agency, don’t buy-in to empty promises and meaningless rankings.
What do we mean by “meaningless rank?”
Basically, we’re talking about ranking for searches that don’t help you. Take us for example - obviously, we want to be found for things like “SEO agency in Melbourne”.
What we DON’T want to be found for are things like:
- “Social media marketing Melbourne” - we don’t do social media
- “Website edit tutorial” - people searching this are likely to be DIY-ers
- Niche search terms that only 3 people search for each month
Ensure that you choose a digital marketing agency that can deliver you quality leads and doesn’t just offer useless metrics.
Be sure to ask your agency what they’re trying to get you to rank for, as well as the numbers behind it. This will help you figure out if it’s something you actually want to rank for.
Don’t: Settle for a cheap SEO agency
Basically, you get what you pay for!
As we mentioned above, SEO takes time and money. Anyone who promises you fantastic results with minimal cost isn’t going to give you the results you’re looking for.
Obviously, you’re going to want to keep costs down. That’s totally fine,and we don’t begrudge you for that.
However, if you get a quote or two that are WAY below what everyone else is offering, it’s probably a good idea to look at what they’re promising you with a skeptical eye.
The good news is that unlike other types of marketing, SEO can be tracked - you’ll be able to ask for hard numbers to prove that your agency is doing what it promised!
In short, don’t make cost as the number one factor when forming an SEO strategy or choosing an SEO agency. Instead, go for an agency that you feel confident will deliver consistent results and quality leads.
Do: create high-quality content
Regular content creation is an important part of long-term SEO. A large chunk of SEO efforts boil down to keeping up a steady stream of fresh, relevant and updated content.
That’s because Google’s systems are changing.
In the old days, Google ranked pages based on things like:
- The number of times people linked to the site
- How often certain words popped up
- Back-end things like alt text
While each of these are still factored in, they aren’t as important as they used to be (after all, each one can be gamed pretty easily).
Instead of ranking web pages based on metrics, the focus over the last couple of years has shifted towards finding pages that answer searchers’ questions.
In short, the focus has shifted to quality.
Because of that, we suggest choosing an agency that makes frequent mention of good quality content - in particular, content that’s:
If content doesn’t pop up at any stage of your plan, you’re good to disregard that particular quote!
Do: ask for numbers
After all, who else can attest to the effectiveness of a digital marketing campaign better than previous clients?
Before choosing a specific web strategy or SEO agency, make sure that you check what their previous clients have to say about the results they saw when working with that digital marketing agency.
Another thing you can do is ask your agency for numbers to back up their claims.
As we mentioned above, one of the most beautiful things about the digital sphere is that there’s a record of just about everything. And that includes your agency’s previous successes.
What separates the right and wrong SEO agency in Melbourne? The answer: look at the results!
Is one of the agencies you’re looking at giving you underwhelming numbers? Are they refusing to give you numbers at all? In that case, we recommend walking away!
DO: choose the right SEO agency in Melbourne
Get guaranteed results from your SEO strategy with the help of iformat!
More visibility, more calls and better leads - that’s what our SEO agency in Melbourne promises you.
Since 2006, iformat helps you choose the best web strategy for your business right from the start. Through effective SEO, we help your business take its web presence to the next level.
Our team at iformat starts by understanding your business, how it operates and what matters to you. This is what allows us to choose the right web strategy and approach towards search engine optimisation.