Friday, September 20, 2019
Did you know that 300 hours of video are uploaded to YouTube every minute? Make no mistake, video is a HUGE deal nowadays. And when harnessed properly, it can be an extremely effective way of improving your business’ conversion ..
Tuesday, September 17, 2019
There are many instances where you’ll want to go big: birthday cakes, Christmas, overseas holidays… but what about your website? A good website is crucial for any digital marketing strategy. There are countless considerations that go ..
Monday, September 09, 2019
Many of us take good web design for granted nowadays. Properly laid-out, visual appeal and responsiveness provide an effortless browsing experience, and make your site easier to use for visitors. However, it wasn’t always this way! Back ..
Tuesday, September 03, 2019
If you aren’t already familiar with the idea of the purchase funnel, it’s definitely something that’s worth reading into. An in-depth understanding of the purchase funnel can help you optimise your content strategy (http://www.iformat.com.au/our-serv ..
Friday, August 30, 2019
When it comes to timeframes, the only definitively true answer anyone can give is ‘it depends’. The truth is, there’s no formula for figuring out how long your page will take to rank. In some rare instances, it can happen in as little as w ..
Tuesday, August 27, 2019
At iformat, our mission is to provide search engine optimisation in Melbourne (https://www.iformat.com.au/our-service/seo-strategy-melbourne) that gives businesses like your increased leads and sales. We’ve been doing this ever since 2006. ..
Thursday, August 15, 2019
AdWords. AdSense. Whether you’re an advertiser or owner of a business website, it’s important to know the difference between these similarly-named platforms! If you’re new to the world of pay-per-click advertising (http://www.iformat.com.au ..
Tuesday, August 13, 2019
“Link-building”: whenever the topic of SEO (search engine optimisation) is raised, this is almost always one of the first words that comes up. There are a lot of considerations that go into building an effective SEO strategy for your websit ..
Monday, August 12, 2019
Bounce rate: one of the most important metrics, not just in search engine optimisation, but in all spheres of digital marketing. But what exactly is your bounce rate? Why does it matter? And most importantly, what can you do to make ..
Sunday, August 11, 2019
Your Google My Business Listing is a crucial point-of-contact between you and your customer. However, with the proper optimisation, it can be much, much more... Say a customer wants to Google your business. Before they even access your website, ..
Friday, August 09, 2019
Last week, we talked about negative SEO tactics, and the impact they can have on your SEO strategy. This week, we’ll be talking prevention. While the risk of being targeted by a negative SEO strategy are slim for the majority of businesses ..
Thursday, August 08, 2019
At iformat, we don’t just perform search engine optimisation in Melbourne (https://www.iformat.com.au/our-service/seo-strategy-melbourne)- we also help Melbourne businesses out with a wide range of digital services and strategies. One of th ..