Sunday, August 11, 2019
Your Google My Business Listing is a crucial point-of-contact between you and your customer. However, with the proper optimisation, it can be much, much more... Say a customer wants to Google your business. Before they even access your website, ..
Friday, August 09, 2019
Last week, we talked about negative SEO tactics, and the impact they can have on your SEO strategy. This week, we’ll be talking prevention. While the risk of being targeted by a negative SEO strategy are slim for the majority of businesses ..
Thursday, August 08, 2019
At iformat, we don’t just perform search engine optimisation in Melbourne (https://www.iformat.com.au/our-service/seo-strategy-melbourne)- we also help Melbourne businesses out with a wide range of digital services and strategies. One of th ..
Wednesday, August 07, 2019
Just like any other industry, there are plenty of people who aren’t afraid of playing dirty when it comes to their search engine rankings. We’ve talked before about the various “black-hat” SEO tactics (https://www.iformat.com.au/web-strateg ..
Monday, August 05, 2019
Struggling to come up with ideas for your content marketing strategy? We’ve been there too, trust us. Quality content is a powerful sales tool in itself. Content marketing as a strategy: Builds trust in your business Communicates your ..
Saturday, August 03, 2019
Everybody loves a good meme now and then. They’re short, snappy and great for a quick laugh. But then we have cringe-fests like Hillary dabbing on The Ellen Show or … whatever this abomination All of this raises a very good question: do inte ..
Thursday, August 01, 2019
If you dabble in search engine optimisation or regularly add content to your site (as you should be), you might have heard or seen the phrase “cornerstone content” thrown around. But what exactly does it mean, and what implications does it have ..
Friday, July 26, 2019
You’re already listed on directories. You send out flyers regularly. You’ve even built up strong, mutually-beneficial relationships with travel agents. If you ask us however, you’re missing one of the most potent tools at your disposal for ..
Friday, July 19, 2019
As a digital agency, we see people doing all the right things and putting in the hard work. However, getting more leads and phone calls doesn’t necessarily have to be a lot of work - sometimes, you can generate traffic from the simplest, ..
Friday, July 12, 2019
While we may primarily be an SEO agency, people often ask us about other online marketing techniques. That’s because SEO (https://www.iformat.com.au/our-service/seo-strategy-melbourne) is just one technique in the extensive toolbelt o ..
Friday, July 05, 2019
One of the most common questions our online marketing team gets asked is this: “how do I pick the right keywords?” And without a doubt, the most important things to understand when selecting keywords for your website and SEO strategy are: ..
Friday, June 21, 2019
Creating an effective online web strategy starts by picking the right keywords. There’s no ifs, ands or buts about it - choosing the right keywords is the first step towards creating a high-performing online web strategy that’ll get you fou ..