Thursday, August 15, 2019
AdWords. AdSense. Whether you’re an advertiser or owner of a business website, it’s important to know the difference between these similarly-named platforms! If you’re new to the world of pay-per-click advertising (http://www.iformat.com.au ..
Tuesday, August 13, 2019
“Link-building”: whenever the topic of SEO (search engine optimisation) is raised, this is almost always one of the first words that comes up. There are a lot of considerations that go into building an effective SEO strategy for your websit ..
Monday, August 12, 2019
Bounce rate: one of the most important metrics, not just in search engine optimisation, but in all spheres of digital marketing. But what exactly is your bounce rate? Why does it matter? And most importantly, what can you do to make ..
Sunday, August 11, 2019
Your Google My Business Listing is a crucial point-of-contact between you and your customer. However, with the proper optimisation, it can be much, much more... Say a customer wants to Google your business. Before they even access your website, ..
Friday, August 09, 2019
Last week, we talked about negative SEO tactics, and the impact they can have on your SEO strategy. This week, we’ll be talking prevention. While the risk of being targeted by a negative SEO strategy are slim for the majority of businesses ..
Thursday, August 08, 2019
At iformat, we don’t just perform search engine optimisation in Melbourne (https://www.iformat.com.au/our-service/seo-strategy-melbourne)- we also help Melbourne businesses out with a wide range of digital services and strategies. One of th ..
Wednesday, August 07, 2019
Just like any other industry, there are plenty of people who aren’t afraid of playing dirty when it comes to their search engine rankings. We’ve talked before about the various “black-hat” SEO tactics (https://www.iformat.com.au/web-strateg ..
Monday, August 05, 2019
Struggling to come up with ideas for your content marketing strategy? We’ve been there too, trust us. Quality content is a powerful sales tool in itself. Content marketing as a strategy: Builds trust in your business Communicates your ..
Saturday, August 03, 2019
Everybody loves a good meme now and then. They’re short, snappy and great for a quick laugh. But then we have cringe-fests like Hillary dabbing on The Ellen Show or … whatever this abomination All of this raises a very good question: do inte ..
Thursday, August 01, 2019
If you dabble in search engine optimisation or regularly add content to your site (as you should be), you might have heard or seen the phrase “cornerstone content” thrown around. But what exactly does it mean, and what implications does it have ..
Friday, July 26, 2019
You’re already listed on directories. You send out flyers regularly. You’ve even built up strong, mutually-beneficial relationships with travel agents. If you ask us however, you’re missing one of the most potent tools at your disposal for ..
Friday, July 19, 2019
As a digital agency, we see people doing all the right things and putting in the hard work. However, getting more leads and phone calls doesn’t necessarily have to be a lot of work - sometimes, you can generate traffic from the simplest, ..