“Hey Google” - the online marketing experts explain voice search

“Hey Google” - the online marketing experts explain voice search

Did you know? According to a study conducted by PWC, approximately 71% of respondents (https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/voice-assistants.html) would prefer using voice assistant to search for some ..

The end of adblock? How Chrome’s changes affect your digital strategy

The end of adblock? How Chrome’s changes affect your digital strategy

“Ads - HUH! What are they good for? Absolutely nothing’!” Okay, so not exactly “nothing” - if your digital strategy leans heavily on web advertising, it can be a powerful source of leads. For run-of-the-mill web browsing however, we’ll  ..

Keep your online marketing up to date, spring clean your website

Keep your online marketing up to date, spring clean your website

Spring cleaning your website might seem like a funny concept. There’s nothing to dust, vacuum or replace. Okay, so maybe the dusting and vacuuming isn’t applicable to your website, but the whole idea of getting rid of the old to bring in th ..

Ctrl-C, ctrl-V: why copying copy is a bad idea for your SEO

Ctrl-C, ctrl-V: why copying copy is a bad idea for your SEO

“Good artists copy. Great artists steal.” - Pablo Picasso While Picasso is regarded as one of the most influential artists of the post-expressionism era, we’re not sure we agree with his comments above. High-quality, credible and regula ..

Going native: a digital marketing agency in Melbourne explains native advertising

Going native: a digital marketing agency in Melbourne explains native advertising

There’s been a lot of talk about how advertising “doesn’t work any more” and how consumers have twigged on to the techniques that advertisers use. It’s a hot-button topic in the marketing industry, with heated debate raging on about the top ..

Ask a digital marketing agency in Melbourne: does email marketing still work?

Ask a digital marketing agency in Melbourne: does email marketing still work?

Most of us receive far more emails than we want to read - or even can read. Check your email inbox right now... no doubt there are a bunch of important work and private emails fighting for your attention. And alongside them, you probably ha ..

Live streaming: does it have a place in your content marketing strategy?

Live streaming: does it have a place in your content marketing strategy?

Here’s our statistic of the day: 28% of all internet (https://www.facebook.com/fidji.simo/videos/vb.576027062/10154258738027063/) users have watched a live stream on Facebook, Instagram or Twitter. According to Facebook head of video Fidji Simo, at l ..

The way of the future? How companies are using virtual reality in their digital marketing

The way of the future? How companies are using virtual reality in their digital marketing

What do The Matrix, TRON and Star Trek have in common? The answer: all of them feature Virtual Reality in some capacity! It’s 2018 and the hype behind VR is continuing to boom. But what does this mean for digital marketing, and how can brands and ..

Is the cookie crumbling? The future of web cookies and digital strategy (PART 2)

Is the cookie crumbling? The future of web cookies and digital strategy (PART 2)

Last week, we busted some common myths regarding web cookies, as well as their importance to online advertising when it comes to making conversions. In particular, we discussed their importance for targeting and retargeting your ads. There’s  ..

Who wants a cookie? Web cookies and digital strategy (PART 1)

Who wants a cookie? Web cookies and digital strategy (PART 1)

Go to any website and chances are you’ll see the following message tucked away somewhere: “this website uses cookies.” Whether it’s a new site, an online shop or even trusty old Wikipedia, pretty much every site uses one way or another. Hav ..

Split testing 101: what is it and how can it improve your landing pages?

Split testing 101: what is it and how can it improve your landing pages?

Choosing the right landing page layout, words, and media can be the difference between success and failure for your latest campaign. So how can you ensure your landing pages are successfully converting visitors into qualified leads?  ..

Domain authority and SEO: can it help you rank better on Google?

Domain authority and SEO: can it help you rank better on Google?

Google’s search algorithm is a complex beast, with countless factors - more than 200 of them (https://searchengineland.com/bing-10000-ranking-signals-google-55473), mind you! - considered when ranking web pages. There are more ranking facto ..

 

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