Content marketing tips: why no one is sharing your blog posts

Content marketing tips: why no one is sharing your blog posts

Content marketing: nobody said it was going to be easy! First, you need to think up a bunch of topics. Then you’ve got to research and write the post. After that, pick out some good images, then format and publish it. And ..

Smartphone stats: still think customers aren't searching on their phones? Think again!

Smartphone stats: still think customers aren't searching on their phones? Think again!

STATISTIC: 60 per cent of internet consumption comes through smartphones. That’s it. This blog post is DONE. That’s the astonishing statistic you need to hear (or rather, read) to realise how significant mobile searches, mobile traf ..

Social media myths people still fall for (are you guilty, too?)

Social media myths people still fall for (are you guilty, too?)

Wise up to social media and stop being fooled by these myths! Myth #1: likes = success This is a myth that’s been around forever, and it’s one of the hardest ones to break. You see, we’ve become conditioned to love likes. We thriv ..

The Instagram algorithm: say bye-bye to your chronological photo feed

The Instagram algorithm: say bye-bye to your chronological photo feed

To the dismay of millions of users around the world, Instagram has started the rollout of its new algorithm-based feed. (Seriously, check out the Twitter search results for #InstagramAlgorithm (https://twitter.com/search?f=tweets&verti ..

How to use Pinterest for Business (and still have fun!)

How to use Pinterest for Business (and still have fun!)

Ah, Pinterest. The online scrapbook filled with pictures, images and infographics that inform, entertain and inspire users. Note: This blog was originally written on 7 November 2014 but has been updated on Tuesday, 22 March 2016.  ..

How do I write (and promote) a blog post?

How do I write (and promote) a blog post?

It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..

Facebook ads: how to choose objectives and target audiences | Part Two

Facebook ads: how to choose objectives and target audiences | Part Two

Last week, we introduced you to the anatomy of a Facebook ad (http://www.iformat.com.au/web-strategy-blog/facebook-advertising-part-one) and three different objectives you can choose for your advertising strategy. This week, we take a close ..

Facebook ads: how to choose objectives and target audiences | Part One

Facebook ads: how to choose objectives and target audiences | Part One

If you’re new to Facebook advertising, you might find it overwhelming. If you’ve dipped your toes in, without any real understanding, you might have decided that there’s little value in it and that it’s just a waste of money. Befor ..

​Comparing a good shop to a bad shop with SEO

​Comparing a good shop to a bad shop with SEO

Cheap SEO and pushy sales people have a lot in common! If you and I were to come up, separately, with a list of the most annoying traits of salespeople, I’d be pretty confident betting that we’d both come up with pretty similar answers. ..

How Google's algorithms identify (and punish) websites that violate guidelines

How Google's algorithms identify (and punish) websites that violate guidelines

Ah, Google. The global technology giant that has grown from a search engine to an actual verb we use in our day-to-day vocabulary (‘Who’s that actor?’ – ‘Hang on. I’ll Google it’). They provide us with not only the biggest and smartest  ..

What is evergreen content (and can it drive relevant traffic to my blog?)

What is evergreen content (and can it drive relevant traffic to my blog?)

Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..

7 spooktacular Halloween marketing campaigns (and what you can learn from them)

7 spooktacular Halloween marketing campaigns (and what you can learn from them)

October has well and truly begun, and we’re so close to Christmas. But in the lead-up to the festive season we are, time after time, interrupted by the spookiest holiday of the year (where Americans spend about $7.4 billion (http://www ..

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