Social media myths people still fall for (are you guilty, too?)
Tuesday, June 14, 2016
Wise up to social media and stop being fooled by these myths! Myth #1: likes = success This is a myth that’s been around forever, and it’s one of the hardest ones to break. You see, we’ve become conditioned to love likes. We thriv ..
The Instagram algorithm: say bye-bye to your chronological photo feed
Wednesday, June 08, 2016
To the dismay of millions of users around the world, Instagram has started the rollout of its new algorithm-based feed. (Seriously, check out the Twitter search results for #InstagramAlgorithm (https://twitter.com/search?f=tweets&verti ..
How to use Pinterest for Business (and still have fun!)
Tuesday, March 22, 2016
Ah, Pinterest. The online scrapbook filled with pictures, images and infographics that inform, entertain and inspire users. Note: This blog was originally written on 7 November 2014 but has been updated on Tuesday, 22 March 2016. ..
How do I write (and promote) a blog post?
Tuesday, February 02, 2016
It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..
Facebook ads: how to choose objectives and target audiences | Part Two
Tuesday, January 19, 2016
Last week, we introduced you to the anatomy of a Facebook ad (http://www.iformat.com.au/web-strategy-blog/facebook-advertising-part-one) and three different objectives you can choose for your advertising strategy. This week, we take a close ..
Facebook ads: how to choose objectives and target audiences | Part One
Tuesday, January 05, 2016
If you’re new to Facebook advertising, you might find it overwhelming. If you’ve dipped your toes in, without any real understanding, you might have decided that there’s little value in it and that it’s just a waste of money. Befor ..
Comparing a good shop to a bad shop with SEO
Tuesday, November 17, 2015
Cheap SEO and pushy sales people have a lot in common! If you and I were to come up, separately, with a list of the most annoying traits of salespeople, I’d be pretty confident betting that we’d both come up with pretty similar answers. ..
How Google's algorithms identify (and punish) websites that violate guidelines
Wednesday, November 04, 2015
Ah, Google. The global technology giant that has grown from a search engine to an actual verb we use in our day-to-day vocabulary (‘Who’s that actor?’ – ‘Hang on. I’ll Google it’). They provide us with not only the biggest and smartest ..
What is evergreen content (and can it drive relevant traffic to my blog?)
Wednesday, October 28, 2015
Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..
7 spooktacular Halloween marketing campaigns (and what you can learn from them)
Monday, October 05, 2015
October has well and truly begun, and we’re so close to Christmas. But in the lead-up to the festive season we are, time after time, interrupted by the spookiest holiday of the year (where Americans spend about $7.4 billion (http://www ..
Which social media platforms should you choose for business? | Part Three
Monday, September 21, 2015
You should definitely be open to testing advertising on various social networks. You will find pros and cons to each, but you will also discover whether paying to promote your content, your product, your landing pages, or your events ha ..
Which social media platforms should you choose for business? | Part Two
Monday, September 14, 2015
Can you answer the following questions? They'll help you figure out which social networks are applicable to your business... Last week, we brought you part one of our three-part series. We began with some common factors businesses ..
