Wednesday, July 25, 2018
A couple of years ago, if you asked us about the most important network in your social media strategy, we’d have said Facebook. Nowadays, however? Now, we’re less sure. Recently, I stumbled upon an article (http://www.abc.net.au/news/20 ..
Friday, July 20, 2018
Another day, another change to the Facebook algorithm I know, I know - another blog post talking about Facebook? However, any change to the social media giant is big news in digital marketing circles. This January, the world’s large ..
Sunday, July 15, 2018
A couple of years ago, Cleverbot took the world by storm. If you’ve never heard of it, it’s a chatbot - a computer program that tries to mimic human conversation. What set Cleverbot apart from other chatbots was the way it was programmed. I ..
Tuesday, July 10, 2018
At iformat, we’re big believers in the power of local SEO, especially for small businesses. Find out why local SEO matters, and how you can improve your chances of local leads finding your business with these three tactics. A good ran ..
Thursday, July 05, 2018
When it comes to SEO, a lot of energy is spent getting your site to rank well in a Google search. But there’s another medium that often gets completely overlooked: Google Image search. If you ask us, images and graphics are one of the ..
Friday, June 29, 2018
When it comes to SEO (Search Engine Optimisation), content isn’t the only thing that can change your ranking. Don’t underestimate the importance of metadata to encourage clicks to your website. Metadata is sometimes the forgotten chil ..
Sunday, June 10, 2018
We have to admit it: when we talk about SEO, 99% of the time we refer solely to Google. Even some of the most experienced SEO agencies are guilty of this! Many of us don’t give much thought towards being found in searches on other sea ..
Sunday, May 20, 2018
We know what you’re thinking. Does your small business really need Search Engine Optimisation? Is it worth pouring money into SEO if you’re going to be pitted against giants? As a small business owner, you have a lot on your pla ..
Friday, April 20, 2018
Ten years ago, if you asked business owners about Search Engine Optimisation (SEO), you’d probably be met with blank stares. Nowadays however, SEO marketing has gone from a niche area to a massive, mature industry. Companies big ..
The end of Adobe Business Catalyst: what it means for your business website and why you need to make the switch
Tuesday, April 10, 2018
In the past, we’ve extolled the virtues of BC as a content and web building platform. And we stand by that. Times change however, and much like mullets, bell-bottoms or disco, BC’s time as the preferred content management system is at an ..
Wednesday, March 28, 2018
I know, I know. Another apocalyptic post about Google’s new mobile-first direction? What is this, 2015 (http://www.iformat.com.au/web-strategy-blog/mobilegeddon-google-algorithm-update)? We’ve been hearing quite a bit about mobi ..