Watch this space: bots, machine learning, and marketing

Watch this space: bots, machine learning, and marketing

A couple of years ago, Cleverbot took the world by storm. If you’ve never heard of it, it’s a chatbot - a computer program that tries to mimic human conversation. What set Cleverbot apart from other chatbots was the way it was programmed. I ..

Local SEO: why it matters and 3 tips to start ranking in your local area

Local SEO: why it matters and 3 tips to start ranking in your local area

At iformat, we’re big believers in the power of local SEO, especially for small businesses. Find out why local SEO matters, and how you can improve your chances of local leads finding your business with these three tactics. A good ran ..

4 essential tips to get your site found on Google Images

4 essential tips to get your site found on Google Images

When it comes to SEO, a lot of energy is spent getting your site to rank well in a Google search. But there’s another medium that often gets completely overlooked: Google Image search. If you ask us, images and graphics are one of the ..

What is metadata, and how does it influence your SEO strategy?

What is metadata, and how does it influence your SEO strategy?

When it comes to SEO (Search Engine Optimisation), content isn’t the only thing that can change your ranking. Don’t underestimate the importance of metadata to encourage clicks to your website. Metadata is sometimes the forgotten chil ..

The importance of Google reviews for your SEO

The importance of Google reviews for your SEO

Google is hands down the most used search engine - nay, website - in Australia. It does a lot of things besides quenching our thirst for information. We also use it for: Email hosting Mapping and GPS Translating Cloud s ..

SEO optimisation for Bing & Yahoo: does it matter?

SEO optimisation for Bing & Yahoo: does it matter?

We have to admit it: when we talk about SEO, 99% of the time we refer solely to Google. Even some of the most experienced SEO agencies are guilty of this! Many of us don’t give much thought towards being found in searches on other sea ..

How small business SEO helps businesses like yours reach the next level

How small business SEO helps businesses like yours reach the next level

We know what you’re thinking. Does your small business really need Search Engine Optimisation? Is it worth pouring money into SEO if you’re going to be pitted against giants? As a small business owner, you have a lot on your pla ..

6 red flags that your SEO agency isn’t up to the task

6 red flags that your SEO agency isn’t up to the task

Ten years ago, if you asked business owners about Search Engine Optimisation (SEO), you’d probably be met with blank stares. Nowadays however, SEO marketing has gone from a niche area to a massive, mature industry. Companies big ..

The end of Adobe Business Catalyst: what it means for your business website and why you need to make the switch

The end of Adobe Business Catalyst: what it means for your business website and why you need to make the switch

In the past, we’ve extolled the virtues of BC as a content and web building platform. And we stand by that. Times change however, and much like mullets, bell-bottoms or disco, BC’s time as the preferred content management system is at an ..

Mobilepocalypse 2.0: what does mobile-first indexing mean for your website?

Mobilepocalypse 2.0: what does mobile-first indexing mean for your website?

I know, I know. Another apocalyptic post about Google’s new mobile-first direction? What is this, 2015 (http://www.iformat.com.au/web-strategy-blog/mobilegeddon-google-algorithm-update)? We’ve been hearing quite a bit about mobi ..

Should businesses #DeleteFacebook? 3 reasons your business should stay on Facebook

Should businesses #DeleteFacebook? 3 reasons your business should stay on Facebook

Fake news. The Cambridge Analytica scandal. Privacy leaks. Unflattering memes (http://www.news.com.au/technology/online/social/internet-roasts-alien-zuckerberg-as-facebook-memes-get-even-weirder/news-story/cc701892e95ee212995998798ca7eb95).  ..

The slow death of Adobe Flash, and why your website needs to move away from it

The slow death of Adobe Flash, and why your website needs to move away from it

There’s been a lot of apocalyptic language around Adobe Flash in recent years. And with the looming ending of support, it looks like the aging software’s reckoning is finally here. It’s safe to say Flash’s days are numbered. But what doe ..

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