Which social media platforms should you choose for business? | Part Three

Which social media platforms should you choose for business? | Part Three

You should definitely be open to testing advertising on various social networks. You will find pros and cons to each, but you will also discover whether paying to promote your content, your product, your landing pages, or your events ha ..

Which social media platforms should you choose for business? | Part Two

Which social media platforms should you choose for business? | Part Two

Can you answer the following questions? They'll help you figure out which social networks are applicable to your business... Last week, we brought you part one of our three-part series. We began with some common factors businesses ..

Which social media platforms should you choose for business? | Part One

Which social media platforms should you choose for business? | Part One

Ever seen a website or brand promoting a ton of social media platforms where you can engage with them? They’ve got the links all over their website, and they promote their Facebook fan page, their Instagram profile, LinkedIn page, Linke ..

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..

Impersonation Twitter account follow-up

Impersonation Twitter account follow-up

About a month ago, we found something a bit strange: a Twitter account that had totally copied ours. They were using our business name, our cover photo, our logo, our description, and even linked to our website (including the homepage and  ..

The day we discovered an impersonation Twitter account

The day we discovered an impersonation Twitter account

Friday, 24th July: routine Twitter search of “iformat”. This is generally a quick check to see what people are saying who’s sharing our stuff. Nothing ground breaking; happens all the time. But then something weird happened.  ..

Signs you need a website redesign

Signs you need a website redesign

Today, your website is often the first touch-point for a new (or potential) customer. It’s likely they’ve found you through a Google search, or maybe they saw an ad on Facebook, or, perhaps, they passed your bricks and mortar store wh ..

The history of blogging: from online diaries to business blogs and content marketing

The history of blogging: from online diaries to business blogs and content marketing

STATISTIC: B2B businesses that blog receive 67 per cent more leads (http://blog.hubspot.com/marketing/business-blogging-in-2015) than those that do not. How’s that for an opener? Consumers are doing their own research, and what  ..

Tempted by black hat SEO techniques? Here's how to spot a cheap SEO company

Tempted by black hat SEO techniques? Here's how to spot a cheap SEO company

Have you been fooled? Some of the most common misconceptions fed to unsuspecting customers by unqualified and cheap SEO companies include: “Instant results!” (…but are these the results I want?) “Get to page one on Goo ..

Mobilegeddon is here... what should you do if you're not ready?

Mobilegeddon is here... what should you do if you're not ready?

OK: so you know Mobilegeddon is here, but you're not ready - what do you do? There's a lot of panic going on, and this is what we're witnessing: Some clients are calling us, petrified about what might happen and as a result they're going mobi ..

Mobilegeddon ranks on a page-by-page basis. Are all your pages mobile-friendly?

Mobilegeddon ranks on a page-by-page basis. Are all your pages mobile-friendly?

Mobilegeddon is here! Google's algorithm update that affects mobile searches began its roll-out yesterday. You might be sitting comfortably in the knowledge that your website passed Google’s mobile-friendly test (which you can find he ..

Mobilegeddon is nearing... but what are my options?

Mobilegeddon is nearing... but what are my options?

By now, there’s no doubt you’re aware of the looming deadline of what the online marketing world has named “Mobilegeddon” – the huge algorithm change Google will implement from 21st April across its entire mobile search network. In ju ..

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