Who wants a cookie? Web cookies and digital strategy (PART 1)
Friday, March 15, 2019
Go to any website and chances are you’ll see the following message tucked away somewhere: “this website uses cookies.” Whether it’s a new site, an online shop or even trusty old Wikipedia, pretty much every site uses one way or another. Hav ..
Split testing 101: what is it and how can it improve your landing pages?
Friday, November 30, 2018
Choosing the right landing page layout, words, and media can be the difference between success and failure for your latest campaign. So how can you ensure your landing pages are successfully converting visitors into qualified leads? ..
Domain authority and SEO: can it help you rank better on Google?
Tuesday, November 20, 2018
Google’s search algorithm is a complex beast, with countless factors - more than 200 of them (https://searchengineland.com/bing-10000-ranking-signals-google-55473), mind you! - considered when ranking web pages. There are more ranking facto ..
SEO strategy: 6 reasons why picking your battles is critical
Saturday, November 10, 2018
This topic that definitely deserves more coverage, as it’s one of the most common questions we get asked: namely, why we start our strategies by targeting specific keywords? We know you want to see quick results. However, when it comes to s ..
A beginner’s guide to SEO keyword research: 4 essential steps
Thursday, October 25, 2018
Just like the big decisions, your SEO strategy should be backed up by a coherent plan and a well thought-out strategy. You can’t run a business by the seat of your pants. To do so is essentially inviting disaster to your business! And t ..
Benefits of hiring an SEO agency to improve your digital strategy
Wednesday, October 10, 2018
In today’s highly competitive market, simply having a website isn’t enough. If you want to maximise your business’ online identity, your first port of call should be your SEO strategy. Inbound (http://www.iformat.com.au/web-strategy-blog/di ..
Why website speed is important for SEO
Tuesday, October 02, 2018
Here’s a question we’d like to ask: when you log on to a website, do you take note of how long it usually loads? The answer is probably no… but only when you don’t have to wait! But make us wait even just a few seconds, and we in ..
Should you be outsourcing your SEO? 4 huge reasons we say “yes!”
Tuesday, September 25, 2018
People aren’t coming to your business. The calls you get don’t translate into new customers. You’re already stressed out - you don’t need an underperforming website to add to your woes! You’ve done your best to get your website found on the ..
iformat explains how different types of content impact SEO and your customers
Friday, September 14, 2018
Content is king. This simple sentence forms the basis for all content marketing, and is a huge part of what makes an SEO strategy successful. Nobody likes a hard sell. If you ask us, the best way to convince someone to seek out your bus ..
![The “Medic” update: stop your rank from tanking! [PART 2]](/images/2018Sep07.jpg)
The “Medic” update: stop your rank from tanking! [PART 2]
Friday, September 07, 2018
(https://www.iformat.com.au/web-strategy-blog/medic-update-what-has-google-changed-part-one) Last week (https://www.iformat.com.au/web-strategy-blog/medic-update-what-has-google-changed-part-one), we introduced you to Google’s Medic update. We exp ..
![The “Medic” update: what has Google changed this time? [PART 1]](/images/2018Sep01.jpg)
The “Medic” update: what has Google changed this time? [PART 1]
Saturday, September 01, 2018
Another month, another change to Google’s algorithm. Anybody else getting a strong feeling of deja vu right now? Digital marketing is one of the fastest-moving industries around. Constant changes to algorithms and programs means that keepin ..
A brief history of major Google updates, and how they’ve impacted SEO
Thursday, August 30, 2018
SEO is always changing: what works today might become completely obsolete almost overnight. So it’s important you’ve got an SEO agency on your side, looking out for any potential effects and adapting your SEO strategy for Google’s haphazard ..
