Why website speed is important for SEO
Tuesday, October 02, 2018
Here’s a question we’d like to ask: when you log on to a website, do you take note of how long it usually loads? The answer is probably no… but only when you don’t have to wait! But make us wait even just a few seconds, and we in ..
Should you be outsourcing your SEO? 4 huge reasons we say “yes!”
Tuesday, September 25, 2018
People aren’t coming to your business. The calls you get don’t translate into new customers. You’re already stressed out - you don’t need an underperforming website to add to your woes! You’ve done your best to get your website found on the ..
iformat explains how different types of content impact SEO and your customers
Friday, September 14, 2018
Content is king. This simple sentence forms the basis for all content marketing, and is a huge part of what makes an SEO strategy successful. Nobody likes a hard sell. If you ask us, the best way to convince someone to seek out your bus ..
![The “Medic” update: stop your rank from tanking! [PART 2]](/images/2018Sep07.jpg)
The “Medic” update: stop your rank from tanking! [PART 2]
Friday, September 07, 2018
(https://www.iformat.com.au/web-strategy-blog/medic-update-what-has-google-changed-part-one) Last week (https://www.iformat.com.au/web-strategy-blog/medic-update-what-has-google-changed-part-one), we introduced you to Google’s Medic update. We exp ..
![The “Medic” update: what has Google changed this time? [PART 1]](/images/2018Sep01.jpg)
The “Medic” update: what has Google changed this time? [PART 1]
Saturday, September 01, 2018
Another month, another change to Google’s algorithm. Anybody else getting a strong feeling of deja vu right now? Digital marketing is one of the fastest-moving industries around. Constant changes to algorithms and programs means that keepin ..
A brief history of major Google updates, and how they’ve impacted SEO
Thursday, August 30, 2018
SEO is always changing: what works today might become completely obsolete almost overnight. So it’s important you’ve got an SEO agency on your side, looking out for any potential effects and adapting your SEO strategy for Google’s haphazard ..
3 essential search engine optimisation tools your SEO strategy needs to succeed
Monday, August 20, 2018
Navigating the world of SEO can be like trying to navigate yourself up the proverbial creek without a paddle. If you want your business’s website to go up the search engine ranks, you need to maximise your SEO efforts. That means ensuring y ..
How to choose a domain name to improve your SEO
Friday, August 10, 2018
When was the last time you visited a site by typing a URL or domain name directly into your browser? We’re willing to bet it’s been a while. For some of our younger readers, the answer might even be “never!” While few of us use them for ..
Does your WordPress site use Yoast SEO? You should be!
Monday, July 30, 2018
Content is king. This simple sentence forms the basis for all content marketing and SEO strategies. You don’t have to take our word for it - Google itself (https://support.google.com/webmasters/answer/7451184?hl=en) says that a regular ..
Should you reconsider Facebook marketing for younger audiences?
Wednesday, July 25, 2018
A couple of years ago, if you asked us about the most important network in your social media strategy, we’d have said Facebook. Nowadays, however? Now, we’re less sure. Recently, I stumbled upon an article (http://www.abc.net.au/news/20 ..
What do the latest Facebook changes mean for your social media strategy?
Friday, July 20, 2018
Another day, another change to the Facebook algorithm I know, I know - another blog post talking about Facebook? However, any change to the social media giant is big news in digital marketing circles. This January, the world’s large ..
Watch this space: bots, machine learning, and marketing
Sunday, July 15, 2018
A couple of years ago, Cleverbot took the world by storm. If you’ve never heard of it, it’s a chatbot - a computer program that tries to mimic human conversation. What set Cleverbot apart from other chatbots was the way it was programmed. I ..
