Mobilegeddon: this Google algorithm update underlines the importance of responsive and mobile-friendly websites

Mobilegeddon: this Google algorithm update underlines the importance of responsive and mobile-friendly websites

If your website attracts organic leads through mobile search, and you’re not mobile-friendly, there isn’t much time to waste! Request a call by filling in the form on the right, or call us directly today: 1300 88 64 50. Mos ..

Why understanding the purchase cycle is key to a content marketing strategy

Why understanding the purchase cycle is key to a content marketing strategy

Newsflash: it’s not just the point of purchase that matters! How did we get to this point? Maybe there are some of us who are stuck in the past, pushing out product pitch after product pitch on social media, blasting sales mes ..

Ready for Google's April algorithm update? Why responsive websites matter

Ready for Google's April algorithm update? Why responsive websites matter

If you’ve been putting off responsive web design, Google’s latest announcement might be that last push you need to take action! On 21 April, we’ll see a big change in the way Google favours responsive – or ‘mobile-friendly’ – w ..

The content creation cheat sheet: writing for the web and social media

The content creation cheat sheet: writing for the web and social media

Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of s ..

Are you a content marketer with writer's block?

Are you a content marketer with writer's block?

You sit there procrastinating, and get distracted by a text message, start pushing down your cuticles, and swing from side to side in your office chair. The bright white from a blank word document makes your eyes hurt, and, for one ..

Why you need a responsive website (before it's too late!)

Why you need a responsive website (before it's too late!)

Get with the times and go responsive before it’s too late. (Although, if we’re going to be honest, you’re possibly already too late.) Catch up, guys: it’s 2015, and if your website visitors are still frantically scrolling horizontal ..

Content distribution: get more eyes on your awesome blog posts!

Content distribution: get more eyes on your awesome blog posts!

You’ve likely seen them while browsing various news articles online. Heck, you’ve probably even clicked on one of them! But here's the catch: you mightn't even know it. Ever noticed the article previews placed immediately after a s ..

How automated email marketing can influence visitors and turn them into customers

How automated email marketing can influence visitors and turn them into customers

Have you ever been browsing on an e-commerce website and then, a day or two later, received little indicators reminding you what items you have already viewed, items similar to the one you’ve recently viewed, or notes reminding you that  ..

Hey, big spender! How we're shopping this Christmas

Hey, big spender! How we're shopping this Christmas

The US has last month celebrated Thanksgiving and immediately after gone on a whirlwind trip on Black Friday, Small Business Saturday, and Cyber Monday. Below you’ll find a brief summary of these three huge shopping days, as well as ..

The DOs and DON’Ts: LinkedIn Company Page tips

The DOs and DON’Ts: LinkedIn Company Page tips

So you’ve created a LinkedIn Company Page, uploaded your logo, and copied and pasted your website’s “About” section. I’m done, right? ...Not quite. Oh, right, yep, I need to start pushing Facebook posts to LinkedIn, too, right ..

End 2014 with sales that (Jingle Bell) ROCK: start driving traffic TODAY with Google AdWords

End 2014 with sales that (Jingle Bell) ROCK: start driving traffic TODAY with Google AdWords

Newsflash: there’s just 30 days until Christmas! Your prospective Christmas customers are already looking... make sure it’s YOU that they see! Get started ASAP with a highly targeted AdWords Christmas campaign and drive clic ..

Why free websites will not work for your business

Why free websites will not work for your business

“All web hosts are the same–” STOP right there. If you’ve been told all web hosts are the same, and you’ll get the same options and service regardless if you’re choosing a free or paid hosting service, please, for the love of your  ..

 

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