Monday, March 30, 2015
If you’ve been putting off responsive web design, Google’s latest announcement might be that last push you need to take action! On 21 April, we’ll see a big change in the way Google favours responsive – or ‘mobile-friendly’ – w ..
Monday, March 23, 2015
Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of s ..
Tuesday, March 17, 2015
You sit there procrastinating, and get distracted by a text message, start pushing down your cuticles, and swing from side to side in your office chair. The bright white from a blank word document makes your eyes hurt, and, for one ..
Friday, March 06, 2015
Get with the times and go responsive before it’s too late. (Although, if we’re going to be honest, you’re possibly already too late.) Catch up, guys: it’s 2015, and if your website visitors are still frantically scrolling horizontal ..
Thursday, January 29, 2015
You’ve likely seen them while browsing various news articles online. Heck, you’ve probably even clicked on one of them! But here's the catch: you mightn't even know it. Ever noticed the article previews placed immediately after a s ..
Wednesday, January 21, 2015
Have you ever been browsing on an e-commerce website and then, a day or two later, received little indicators reminding you what items you have already viewed, items similar to the one you’ve recently viewed, or notes reminding you that ..
Tuesday, December 16, 2014
The US has last month celebrated Thanksgiving and immediately after gone on a whirlwind trip on Black Friday, Small Business Saturday, and Cyber Monday. Below you’ll find a brief summary of these three huge shopping days, as well as ..
Monday, December 08, 2014
So you’ve created a LinkedIn Company Page, uploaded your logo, and copied and pasted your website’s “About” section. I’m done, right? ...Not quite. Oh, right, yep, I need to start pushing Facebook posts to LinkedIn, too, right ..
Tuesday, November 25, 2014
Newsflash: there’s just 30 days until Christmas! Your prospective Christmas customers are already looking... make sure it’s YOU that they see! Get started ASAP with a highly targeted AdWords Christmas campaign and drive clic ..
Friday, November 21, 2014
“All web hosts are the same–” STOP right there. If you’ve been told all web hosts are the same, and you’ll get the same options and service regardless if you’re choosing a free or paid hosting service, please, for the love of your ..
Friday, October 31, 2014
Have you been spooked by these content marketing urban legends? It’s Halloween today, so we thought it would be appropriate to take on a haunted theme with these myths! 💀 Myth #1: SEO is dead Who keeps bringing ..
Monday, October 20, 2014
iformat places a strong emphasis on Digital Strategy. When implementing strategies, we often use specific 'tactics' that people are generally familiar with. At iformat, we see Digital Strategy as a defined, long-term plan tha ..