Social media for small business: what are you doing wrong?

Social media for small business: what are you doing wrong?

Why is it that you, as a small business owner, “do” social media? Is it to promote your store to people near you, thus increasing foot traffic? Is it to drive website traffic and ultimately sales? Do you use it to show off ne ..

Facebook ads: how to choose objectives and target audiences | Part Two

Facebook ads: how to choose objectives and target audiences | Part Two

Last week, we introduced you to the anatomy of a Facebook ad (http://www.iformat.com.au/web-strategy-blog/facebook-advertising-part-one) and three different objectives you can choose for your advertising strategy. This week, we take a close ..

Facebook ads: how to choose objectives and target audiences | Part One

Facebook ads: how to choose objectives and target audiences | Part One

If you’re new to Facebook advertising, you might find it overwhelming. If you’ve dipped your toes in, without any real understanding, you might have decided that there’s little value in it and that it’s just a waste of money. Befor ..

 

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