Why website speed is important for SEO

Why website speed is important for SEO

Here’s a question we’d like to ask: when you log on to a website, do you take note of how long it usually loads? The answer is probably no… but only when you don’t have to wait! But make us wait even just a few seconds, and we in ..

Should you be outsourcing your SEO? 4 huge reasons we say “yes!”

Should you be outsourcing your SEO? 4 huge reasons we say “yes!”

People aren’t coming to your business. The calls you get don’t translate into new customers. You’re already stressed out - you don’t need an underperforming website to add to your woes! You’ve done your best to get your website found on the ..

iformat explains how different types of content impact SEO and your customers

iformat explains how different types of content impact SEO and your customers

Content is king. This simple sentence forms the basis for all content marketing, and is a huge part of what makes an SEO strategy successful. Nobody likes a hard sell. If you ask us, the best way to convince someone to seek out your bus ..

Local SEO: why it matters and 3 tips to start ranking in your local area

Local SEO: why it matters and 3 tips to start ranking in your local area

At iformat, we’re big believers in the power of local SEO, especially for small businesses. Find out why local SEO matters, and how you can improve your chances of local leads finding your business with these three tactics. A good ran ..

4 essential tips to get your site found on Google Images

4 essential tips to get your site found on Google Images

When it comes to SEO, a lot of energy is spent getting your site to rank well in a Google search. But there’s another medium that often gets completely overlooked: Google Image search. If you ask us, images and graphics are one of the ..

How do I write (and promote) a blog post?

How do I write (and promote) a blog post?

It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..

​Comparing a good shop to a bad shop with SEO

​Comparing a good shop to a bad shop with SEO

Cheap SEO and pushy sales people have a lot in common! If you and I were to come up, separately, with a list of the most annoying traits of salespeople, I’d be pretty confident betting that we’d both come up with pretty similar answers. ..

How Google's algorithms identify (and punish) websites that violate guidelines

How Google's algorithms identify (and punish) websites that violate guidelines

Ah, Google. The global technology giant that has grown from a search engine to an actual verb we use in our day-to-day vocabulary (‘Who’s that actor?’ – ‘Hang on. I’ll Google it’). They provide us with not only the biggest and smartest  ..

What is evergreen content (and can it drive relevant traffic to my blog?)

What is evergreen content (and can it drive relevant traffic to my blog?)

Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..

Tempted by black hat SEO techniques? Here's how to spot a cheap SEO company

Tempted by black hat SEO techniques? Here's how to spot a cheap SEO company

Have you been fooled? Some of the most common misconceptions fed to unsuspecting customers by unqualified and cheap SEO companies include: “Instant results!” (…but are these the results I want?) “Get to page one on Goo ..

Are you haunted by these 8 content marketing myths?

Are you haunted by these 8 content marketing myths?

Have you been spooked by these content marketing urban legends? It’s Halloween today, so we thought it would be appropriate to take on a haunted theme with these myths! 💀 Myth #1: SEO is dead Who keeps bringing  ..

SEO and content marketing

SEO and content marketing

iformat’s director, Declan, was asked to present a talk on search engine optimisation (SEO) and content marketing for our close friends at Red Robyn (http://www.redrobyndesign.com/). The talk was presented to 50 of Red Robyn’s sma ..

 

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