Wednesday, August 10, 2016
Are you trying to piece together the overall message and tone of your brand? Do you understand the way your website promotes your business? Blogging is the most popular form of content marketing, designed to appeal to all visitors at ..
Tuesday, February 02, 2016
It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..
Wednesday, October 28, 2015
Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..
Tuesday, September 01, 2015
A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..
Monday, March 23, 2015
Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of s ..
Tuesday, March 17, 2015
You sit there procrastinating, and get distracted by a text message, start pushing down your cuticles, and swing from side to side in your office chair. The bright white from a blank word document makes your eyes hurt, and, for one ..