Friday, September 20, 2019
Did you know that 300 hours of video are uploaded to YouTube every minute? Make no mistake, video is a HUGE deal nowadays. And when harnessed properly, it can be an extremely effective way of improving your business’ conversion ..
Tuesday, September 03, 2019
If you aren’t already familiar with the idea of the purchase funnel, it’s definitely something that’s worth reading into. An in-depth understanding of the purchase funnel can help you optimise your content strategy (http://www.iformat.com.au/our-serv ..
Monday, August 05, 2019
Struggling to come up with ideas for your content marketing strategy? We’ve been there too, trust us. Quality content is a powerful sales tool in itself. Content marketing as a strategy: Builds trust in your business Communicates your ..
Wednesday, May 22, 2019
Spring cleaning your website might seem like a funny concept. There’s nothing to dust, vacuum or replace. Okay, so maybe the dusting and vacuuming isn’t applicable to your website, but the whole idea of getting rid of the old to bring in th ..
Friday, March 31, 2017
Inbound marketing is all about pulling leads to your website – just like a magnet – with a variety of information that captures readers through each and every stage of the purchase cycle. Inbound marketing is much more effective becaus ..
Wednesday, August 10, 2016
Are you trying to piece together the overall message and tone of your brand? Do you understand the way your website promotes your business? Blogging is the most popular form of content marketing, designed to appeal to all visitors at ..
Monday, August 01, 2016
Content marketing: nobody said it was going to be easy! First, you need to think up a bunch of topics. Then you’ve got to research and write the post. After that, pick out some good images, then format and publish it. And ..
Tuesday, February 02, 2016
It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..
Wednesday, October 28, 2015
Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..
Tuesday, September 01, 2015
A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..
Tuesday, May 12, 2015
STATISTIC: B2B businesses that blog receive 67 per cent more leads (http://blog.hubspot.com/marketing/business-blogging-in-2015) than those that do not. How’s that for an opener? Consumers are doing their own research, and what ..
Tuesday, April 07, 2015
Newsflash: it’s not just the point of purchase that matters! How did we get to this point? Maybe there are some of us who are stuck in the past, pushing out product pitch after product pitch on social media, blasting sales mes ..