What is the difference between outbound and inbound marketing?

What is the difference between outbound and inbound marketing?

Inbound marketing is all about pulling leads to your website – just like a magnet – with a variety of information that captures readers through each and every stage of the purchase cycle. Inbound marketing is much more effective becaus ..

Blogging tips: transform your content from good to GREAT

Blogging tips: transform your content from good to GREAT

Are you trying to piece together the overall message and tone of your brand? Do you understand the way your website promotes your business? Blogging is the most popular form of content marketing, designed to appeal to all visitors at ..

Content marketing tips: why no one is sharing your blog posts

Content marketing tips: why no one is sharing your blog posts

Content marketing: nobody said it was going to be easy! First, you need to think up a bunch of topics. Then you’ve got to research and write the post. After that, pick out some good images, then format and publish it. And ..

How do I write (and promote) a blog post?

How do I write (and promote) a blog post?

It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..

What is evergreen content (and can it drive relevant traffic to my blog?)

What is evergreen content (and can it drive relevant traffic to my blog?)

Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..

The history of blogging: from online diaries to business blogs and content marketing

The history of blogging: from online diaries to business blogs and content marketing

STATISTIC: B2B businesses that blog receive 67 per cent more leads (http://blog.hubspot.com/marketing/business-blogging-in-2015) than those that do not. How’s that for an opener? Consumers are doing their own research, and what  ..

Why understanding the purchase cycle is key to a content marketing strategy

Why understanding the purchase cycle is key to a content marketing strategy

Newsflash: it’s not just the point of purchase that matters! How did we get to this point? Maybe there are some of us who are stuck in the past, pushing out product pitch after product pitch on social media, blasting sales mes ..

The content creation cheat sheet: writing for the web and social media

The content creation cheat sheet: writing for the web and social media

Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of s ..

Are you a content marketer with writer's block?

Are you a content marketer with writer's block?

You sit there procrastinating, and get distracted by a text message, start pushing down your cuticles, and swing from side to side in your office chair. The bright white from a blank word document makes your eyes hurt, and, for one ..

Are you haunted by these 8 content marketing myths?

Are you haunted by these 8 content marketing myths?

Have you been spooked by these content marketing urban legends? It’s Halloween today, so we thought it would be appropriate to take on a haunted theme with these myths! 💀 Myth #1: SEO is dead Who keeps bringing  ..

SEO and content marketing

SEO and content marketing

iformat’s director, Declan, was asked to present a talk on search engine optimisation (SEO) and content marketing for our close friends at Red Robyn (http://www.redrobyndesign.com/). The talk was presented to 50 of Red Robyn’s sma ..

 

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