How video improves your content marketing and SEO

How video improves your content marketing and SEO

Did you know that 300 hours of video are uploaded to YouTube every minute? Make no mistake, video is a HUGE deal nowadays. And when harnessed properly, it can be an extremely effective way of improving your business’ conversion  ..

What is the purchase funnel, and how can it help optimise content for conversions?

What is the purchase funnel, and how can it help optimise content for conversions?

If you aren’t already familiar with the idea of the purchase funnel, it’s definitely something that’s worth reading into. An in-depth understanding of the purchase funnel can help you optimise your content strategy (http://www.iformat.com.au/our-serv ..

5 easy ways to create SEO and web content ideas

5 easy ways to create SEO and web content ideas

Struggling to come up with ideas for your content marketing strategy? We’ve been there too, trust us. Quality content is a powerful sales tool in itself. Content marketing as a strategy: Builds trust in your business Communicates your  ..

Keep your online marketing up to date, spring clean your website

Keep your online marketing up to date, spring clean your website

Spring cleaning your website might seem like a funny concept. There’s nothing to dust, vacuum or replace. Okay, so maybe the dusting and vacuuming isn’t applicable to your website, but the whole idea of getting rid of the old to bring in th ..

What is the difference between outbound and inbound marketing?

What is the difference between outbound and inbound marketing?

Inbound marketing is all about pulling leads to your website – just like a magnet – with a variety of information that captures readers through each and every stage of the purchase cycle. Inbound marketing is much more effective becaus ..

Blogging tips: transform your content from good to GREAT

Blogging tips: transform your content from good to GREAT

Are you trying to piece together the overall message and tone of your brand? Do you understand the way your website promotes your business? Blogging is the most popular form of content marketing, designed to appeal to all visitors at ..

Content marketing tips: why no one is sharing your blog posts

Content marketing tips: why no one is sharing your blog posts

Content marketing: nobody said it was going to be easy! First, you need to think up a bunch of topics. Then you’ve got to research and write the post. After that, pick out some good images, then format and publish it. And ..

How do I write (and promote) a blog post?

How do I write (and promote) a blog post?

It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..

What is evergreen content (and can it drive relevant traffic to my blog?)

What is evergreen content (and can it drive relevant traffic to my blog?)

Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..

The history of blogging: from online diaries to business blogs and content marketing

The history of blogging: from online diaries to business blogs and content marketing

STATISTIC: B2B businesses that blog receive 67 per cent more leads (http://blog.hubspot.com/marketing/business-blogging-in-2015) than those that do not. How’s that for an opener? Consumers are doing their own research, and what  ..

Why understanding the purchase cycle is key to a content marketing strategy

Why understanding the purchase cycle is key to a content marketing strategy

Newsflash: it’s not just the point of purchase that matters! How did we get to this point? Maybe there are some of us who are stuck in the past, pushing out product pitch after product pitch on social media, blasting sales mes ..

 

We are a Melbourne-based SEO agency
that guarantees to generate awareness, leads, and sales for your business

REQUEST A CALL TO DISCUSS YOUR STRATEGY

iformat is a Melbourne-based SEO agency helping your business generate more awareness, leads and sales. We'll deliver real results and a tangible ROI - guaranteed.

Read more

Contact Us

105D Carpenter Street
Brighton 3186 VIC