What is evergreen content (and can it drive relevant traffic to my blog?)

What is evergreen content (and can it drive relevant traffic to my blog?)

Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..

The history of blogging: from online diaries to business blogs and content marketing

The history of blogging: from online diaries to business blogs and content marketing

STATISTIC: B2B businesses that blog receive 67 per cent more leads (http://blog.hubspot.com/marketing/business-blogging-in-2015) than those that do not. How’s that for an opener? Consumers are doing their own research, and what  ..

Why understanding the purchase cycle is key to a content marketing strategy

Why understanding the purchase cycle is key to a content marketing strategy

Newsflash: it’s not just the point of purchase that matters! How did we get to this point? Maybe there are some of us who are stuck in the past, pushing out product pitch after product pitch on social media, blasting sales mes ..

The content creation cheat sheet: writing for the web and social media

The content creation cheat sheet: writing for the web and social media

Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of s ..

Hey, big spender! How we're shopping this Christmas

Hey, big spender! How we're shopping this Christmas

The US has last month celebrated Thanksgiving and immediately after gone on a whirlwind trip on Black Friday, Small Business Saturday, and Cyber Monday. Below you’ll find a brief summary of these three huge shopping days, as well as ..

 

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