Wednesday, October 28, 2015
Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..
Tuesday, September 01, 2015
A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..
Tuesday, May 12, 2015
STATISTIC: B2B businesses that blog receive 67 per cent more leads (http://blog.hubspot.com/marketing/business-blogging-in-2015) than those that do not. How’s that for an opener? Consumers are doing their own research, and what ..
Tuesday, April 07, 2015
Newsflash: it’s not just the point of purchase that matters! How did we get to this point? Maybe there are some of us who are stuck in the past, pushing out product pitch after product pitch on social media, blasting sales mes ..
Monday, March 23, 2015
Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of s ..
Tuesday, December 16, 2014
The US has last month celebrated Thanksgiving and immediately after gone on a whirlwind trip on Black Friday, Small Business Saturday, and Cyber Monday. Below you’ll find a brief summary of these three huge shopping days, as well as ..