Digital strategy + My Wedding Decor = a match made in heaven

Digital strategy + My Wedding Decor = a match made in heaven

Digital strategy for My Wedding Decor, who sells and rents bespoke wedding and event decorations. With a stunning catalogue of decor, furniture, accessories, and decorations available for purchase and hire, My Wedding Decor (https://www.mywed ..

Content is key! Galmier Locksmiths' digital and content marketing strategy

Content is key! Galmier Locksmiths' digital and content marketing strategy

Digital strategy and content marketing for a local locksmith. Galmier Locksmiths are local locksmiths based in Melbourne's Bayside (http://www.galmierlocksmiths.com.au), offering a wide range of commercial, domestic, and automotive locksmith  ..

How this Bayside plumber ranks for some of Melbourne's most competitive keywords

How this Bayside plumber ranks for some of Melbourne's most competitive keywords

Digital strategy for Watermaster Plumbing Solutions. Watermaster Plumbing Solutions are plumbers based in Melbourne’s Bayside (http://www.watermasterplumbing.com.au), offering outstanding plumbing services to both domestic and commercial  ..

New website and digital strategy: Maximum Business Solutions

New website and digital strategy: Maximum Business Solutions

iformat's digital strategy for Maximum Business Solutions. We’re excited to share with you a recent project for local bookkeepers in Bayside, Maximum Business Solutions (http://www.maxbusiness.com.au/). Their previous site was a static w ..

Smartphone stats: still think customers aren't searching on their phones? Think again!

Smartphone stats: still think customers aren't searching on their phones? Think again!

STATISTIC: 60 per cent of internet consumption comes through smartphones. That’s it. This blog post is DONE. That’s the astonishing statistic you need to hear (or rather, read) to realise how significant mobile searches, mobile traf ..

What is evergreen content (and can it drive relevant traffic to my blog?)

What is evergreen content (and can it drive relevant traffic to my blog?)

Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..

Signs you need a website redesign

Signs you need a website redesign

Today, your website is often the first touch-point for a new (or potential) customer. It’s likely they’ve found you through a Google search, or maybe they saw an ad on Facebook, or, perhaps, they passed your bricks and mortar store wh ..

Tempted by black hat SEO techniques? Here's how to spot a cheap SEO company

Tempted by black hat SEO techniques? Here's how to spot a cheap SEO company

Have you been fooled? Some of the most common misconceptions fed to unsuspecting customers by unqualified and cheap SEO companies include: “Instant results!” (…but are these the results I want?) “Get to page one on Goo ..

Why understanding the purchase cycle is key to a content marketing strategy

Why understanding the purchase cycle is key to a content marketing strategy

Newsflash: it’s not just the point of purchase that matters! How did we get to this point? Maybe there are some of us who are stuck in the past, pushing out product pitch after product pitch on social media, blasting sales mes ..

Understanding the difference between Digital Strategy and Tactics

Understanding the difference between Digital Strategy and Tactics

iformat places a strong emphasis on Digital Strategy. When implementing strategies, we often use specific 'tactics' that people are generally familiar with. At iformat, we see Digital Strategy as a defined, long-term plan tha ..

SEO and content marketing

SEO and content marketing

iformat’s director, Declan, was asked to present a talk on search engine optimisation (SEO) and content marketing for our close friends at Red Robyn (http://www.redrobyndesign.com/). The talk was presented to 50 of Red Robyn’s sma ..

 

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