Tuesday, September 20, 2016
Digital strategy for My Wedding Decor, who sells and rents bespoke wedding and event decorations. With a stunning catalogue of decor, furniture, accessories, and decorations available for purchase and hire, My Wedding Decor (https://www.mywed ..
Friday, September 09, 2016
Digital strategy and content marketing for a local locksmith. Galmier Locksmiths are local locksmiths based in Melbourne's Bayside (http://www.galmierlocksmiths.com.au), offering a wide range of commercial, domestic, and automotive locksmith ..
Wednesday, August 31, 2016
Digital strategy for Watermaster Plumbing Solutions. Watermaster Plumbing Solutions are plumbers based in Melbourne’s Bayside (http://www.watermasterplumbing.com.au), offering outstanding plumbing services to both domestic and commercial ..
Thursday, August 11, 2016
iformat's digital strategy for Maximum Business Solutions. We’re excited to share with you a recent project for local bookkeepers in Bayside, Maximum Business Solutions (http://www.maxbusiness.com.au/). Their previous site was a static w ..
Friday, July 01, 2016
STATISTIC: 60 per cent of internet consumption comes through smartphones. That’s it. This blog post is DONE. That’s the astonishing statistic you need to hear (or rather, read) to realise how significant mobile searches, mobile traf ..
Wednesday, October 28, 2015
Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..
Tuesday, September 01, 2015
A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..
Monday, May 04, 2015
Have you been fooled? Some of the most common misconceptions fed to unsuspecting customers by unqualified and cheap SEO companies include: “Instant results!” (…but are these the results I want?) “Get to page one on Goo ..
Tuesday, April 07, 2015
Newsflash: it’s not just the point of purchase that matters! How did we get to this point? Maybe there are some of us who are stuck in the past, pushing out product pitch after product pitch on social media, blasting sales mes ..
Monday, October 20, 2014
iformat places a strong emphasis on Digital Strategy. When implementing strategies, we often use specific 'tactics' that people are generally familiar with. At iformat, we see Digital Strategy as a defined, long-term plan tha ..