How a ‘Google My Business’ listing helps your online marketing

How a ‘Google My Business’ listing helps your online marketing

As a digital agency, we see people doing all the right things and putting in the hard work. However, getting more leads and phone calls doesn’t necessarily have to be a lot of work - sometimes, you can generate traffic from the simplest,  ..

Online marketing 101: an SEO agency explains the perfect call to action

Online marketing 101: an SEO agency explains the perfect call to action

While we may primarily be an SEO agency, people often ask us about other online marketing techniques. That’s because SEO (https://www.iformat.com.au/our-service/seo-strategy-melbourne) is just one technique in the extensive toolbelt o ..

Our online marketing experts explain competition vs. volume

Our online marketing experts explain competition vs. volume

One of the most common questions our online marketing team gets asked is this: “how do I pick the right keywords?” And without a doubt, the most important things to understand when selecting keywords for your website and SEO strategy are: ..

Ask the online marketing experts - how to pick keywords

Ask the online marketing experts - how to pick keywords

Creating an effective online web strategy starts by picking the right keywords. There’s no ifs, ands or buts about it - choosing the right keywords is the first step towards creating a high-performing online web strategy that’ll get you fou ..

“Hey Google” - the online marketing experts explain voice search

“Hey Google” - the online marketing experts explain voice search

Did you know? According to a study conducted by PWC, approximately 71% of respondents (https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/voice-assistants.html) would prefer using voice assistant to search for some ..

Keep your online marketing up to date, spring clean your website

Keep your online marketing up to date, spring clean your website

Spring cleaning your website might seem like a funny concept. There’s nothing to dust, vacuum or replace. Okay, so maybe the dusting and vacuuming isn’t applicable to your website, but the whole idea of getting rid of the old to bring in th ..

Smartphone stats: still think customers aren't searching on their phones? Think again!

Smartphone stats: still think customers aren't searching on their phones? Think again!

STATISTIC: 60 per cent of internet consumption comes through smartphones. That’s it. This blog post is DONE. That’s the astonishing statistic you need to hear (or rather, read) to realise how significant mobile searches, mobile traf ..

Facebook ads: how to choose objectives and target audiences | Part Two

Facebook ads: how to choose objectives and target audiences | Part Two

Last week, we introduced you to the anatomy of a Facebook ad (http://www.iformat.com.au/web-strategy-blog/facebook-advertising-part-one) and three different objectives you can choose for your advertising strategy. This week, we take a close ..

Facebook ads: how to choose objectives and target audiences | Part One

Facebook ads: how to choose objectives and target audiences | Part One

If you’re new to Facebook advertising, you might find it overwhelming. If you’ve dipped your toes in, without any real understanding, you might have decided that there’s little value in it and that it’s just a waste of money. Befor ..

​Comparing a good shop to a bad shop with SEO

​Comparing a good shop to a bad shop with SEO

Cheap SEO and pushy sales people have a lot in common! If you and I were to come up, separately, with a list of the most annoying traits of salespeople, I’d be pretty confident betting that we’d both come up with pretty similar answers. ..

7 spooktacular Halloween marketing campaigns (and what you can learn from them)

7 spooktacular Halloween marketing campaigns (and what you can learn from them)

October has well and truly begun, and we’re so close to Christmas. But in the lead-up to the festive season we are, time after time, interrupted by the spookiest holiday of the year (where Americans spend about $7.4 billion (http://www ..

Mobilegeddon is here... what should you do if you're not ready?

Mobilegeddon is here... what should you do if you're not ready?

OK: so you know Mobilegeddon is here, but you're not ready - what do you do? There's a lot of panic going on, and this is what we're witnessing: Some clients are calling us, petrified about what might happen and as a result they're going mobi ..

 

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