Smartphone stats: still think customers aren't searching on their phones? Think again!

Smartphone stats: still think customers aren't searching on their phones? Think again!

STATISTIC: 60 per cent of internet consumption comes through smartphones. That’s it. This blog post is DONE. That’s the astonishing statistic you need to hear (or rather, read) to realise how significant mobile searches, mobile traf ..

Facebook ads: how to choose objectives and target audiences | Part Two

Facebook ads: how to choose objectives and target audiences | Part Two

Last week, we introduced you to the anatomy of a Facebook ad (http://www.iformat.com.au/web-strategy-blog/facebook-advertising-part-one) and three different objectives you can choose for your advertising strategy. This week, we take a close ..

Facebook ads: how to choose objectives and target audiences | Part One

Facebook ads: how to choose objectives and target audiences | Part One

If you’re new to Facebook advertising, you might find it overwhelming. If you’ve dipped your toes in, without any real understanding, you might have decided that there’s little value in it and that it’s just a waste of money. Befor ..

​Comparing a good shop to a bad shop with SEO

​Comparing a good shop to a bad shop with SEO

Cheap SEO and pushy sales people have a lot in common! If you and I were to come up, separately, with a list of the most annoying traits of salespeople, I’d be pretty confident betting that we’d both come up with pretty similar answers. ..

7 spooktacular Halloween marketing campaigns (and what you can learn from them)

7 spooktacular Halloween marketing campaigns (and what you can learn from them)

October has well and truly begun, and we’re so close to Christmas. But in the lead-up to the festive season we are, time after time, interrupted by the spookiest holiday of the year (where Americans spend about $7.4 billion (http://www ..

Mobilegeddon is here... what should you do if you're not ready?

Mobilegeddon is here... what should you do if you're not ready?

OK: so you know Mobilegeddon is here, but you're not ready - what do you do? There's a lot of panic going on, and this is what we're witnessing: Some clients are calling us, petrified about what might happen and as a result they're going mobi ..

Understanding the difference between Digital Strategy and Tactics

Understanding the difference between Digital Strategy and Tactics

iformat places a strong emphasis on Digital Strategy. When implementing strategies, we often use specific 'tactics' that people are generally familiar with. At iformat, we see Digital Strategy as a defined, long-term plan tha ..

What is a Digital Strategy?

What is a Digital Strategy?

Digital strategy… Web strategy… Online strategy… Many different agencies use different terminology for digital strategy and you’ll read all kinds of definitions that sum up the same thing. We believe that ..

 

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