What you need to know about ecommerce SEO

What you need to know about ecommerce SEO

Did you know? In 2018, Australians spent $27.5 billion (https://auspost.com.au/content/dam/auspost_corp/media/documents/inside-australian-online-shopping-ecommerce-report.pdf) buying goods online, a 24.4% increase year on year (YOY). Wit ..

Is affiliate marketing worth it? A digital marketing agency explains

Is affiliate marketing worth it? A digital marketing agency explains

Are you looking for an effective way to sell your products and services and achieve effective brand exposure without incurring a huge cost? If so, you’ve probably looked at a range of different options - one of which might be affiliate mark ..

5 all-too-common SEO mistakes (that you can avoid!)

5 all-too-common SEO mistakes (that you can avoid!)

Google something like “how to do SEO”, and you’ll get a million different answers. “The best way to get results is by focusing on keywords!” “No, it’s by getting quality backlinks!” “Well, what about content then? You can’t ignore tha  ..

Your COVID-19 checklist: what about your business website?

Your COVID-19 checklist: what about your business website?

So, it’s certainly been an interesting couple of months. Even for those of us lucky enough to still be in good health, things have still been turned on their heads. Travel plans have gone bust. Routines have been disrupted. Staff are f ..

How video improves your content marketing and SEO

How video improves your content marketing and SEO

Did you know that 300 hours of video are uploaded to YouTube every minute? Make no mistake, video is a HUGE deal nowadays. And when harnessed properly, it can be an extremely effective way of improving your business’ conversion  ..

5 easy ways to create SEO and web content ideas

5 easy ways to create SEO and web content ideas

Struggling to come up with ideas for your content marketing strategy? We’ve been there too, trust us. Quality content is a powerful sales tool in itself. Content marketing as a strategy: Builds trust in your business Communicates your  ..

Don’t cut corners with cornerstone content: 5 tips to help you get the most out of your content

Don’t cut corners with cornerstone content: 5 tips to help you get the most out of your content

If you dabble in search engine optimisation or regularly add content to your site (as you should be), you might have heard or seen the phrase “cornerstone content” thrown around. But what exactly does it mean, and what implications does it have ..

Domain authority and SEO: can it help you rank better on Google?

Domain authority and SEO: can it help you rank better on Google?

Google’s search algorithm is a complex beast, with countless factors - more than 200 of them (https://searchengineland.com/bing-10000-ranking-signals-google-55473), mind you! - considered when ranking web pages. There are more ranking facto ..

SEO strategy: 6 reasons why picking your battles is critical

SEO strategy: 6 reasons why picking your battles is critical

This topic that definitely deserves more coverage, as it’s one of the most common questions we get asked: namely, why we start our strategies by targeting specific keywords? We know you want to see quick results. However, when it comes to s ..

Why website speed is important for SEO

Why website speed is important for SEO

Here’s a question we’d like to ask: when you log on to a website, do you take note of how long it usually loads? The answer is probably no… but only when you don’t have to wait! But make us wait even just a few seconds, and we in ..

Should you be outsourcing your SEO? 4 huge reasons we say “yes!”

Should you be outsourcing your SEO? 4 huge reasons we say “yes!”

People aren’t coming to your business. The calls you get don’t translate into new customers. You’re already stressed out - you don’t need an underperforming website to add to your woes! You’ve done your best to get your website found on the ..

iformat explains how different types of content impact SEO and your customers

iformat explains how different types of content impact SEO and your customers

Content is king. This simple sentence forms the basis for all content marketing, and is a huge part of what makes an SEO strategy successful. Nobody likes a hard sell. If you ask us, the best way to convince someone to seek out your bus ..

 

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