Monday, August 05, 2019
Struggling to come up with ideas for your content marketing strategy? We’ve been there too, trust us. Quality content is a powerful sales tool in itself. Content marketing as a strategy: Builds trust in your business Communicates your ..
Thursday, August 01, 2019
If you dabble in search engine optimisation or regularly add content to your site (as you should be), you might have heard or seen the phrase “cornerstone content” thrown around. But what exactly does it mean, and what implications does it have ..
Tuesday, November 20, 2018
Google’s search algorithm is a complex beast, with countless factors - more than 200 of them (https://searchengineland.com/bing-10000-ranking-signals-google-55473), mind you! - considered when ranking web pages. There are more ranking facto ..
Saturday, November 10, 2018
This topic that definitely deserves more coverage, as it’s one of the most common questions we get asked: namely, why we start our strategies by targeting specific keywords? We know you want to see quick results. However, when it comes to s ..
Tuesday, September 25, 2018
People aren’t coming to your business. The calls you get don’t translate into new customers. You’re already stressed out - you don’t need an underperforming website to add to your woes! You’ve done your best to get your website found on the ..
Friday, September 14, 2018
Content is king. This simple sentence forms the basis for all content marketing, and is a huge part of what makes an SEO strategy successful. Nobody likes a hard sell. If you ask us, the best way to convince someone to seek out your bus ..
Tuesday, July 10, 2018
At iformat, we’re big believers in the power of local SEO, especially for small businesses. Find out why local SEO matters, and how you can improve your chances of local leads finding your business with these three tactics. A good ran ..
Thursday, July 05, 2018
When it comes to SEO, a lot of energy is spent getting your site to rank well in a Google search. But there’s another medium that often gets completely overlooked: Google Image search. If you ask us, images and graphics are one of the ..
Tuesday, February 02, 2016
It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..
Wednesday, November 04, 2015
Ah, Google. The global technology giant that has grown from a search engine to an actual verb we use in our day-to-day vocabulary (‘Who’s that actor?’ – ‘Hang on. I’ll Google it’). They provide us with not only the biggest and smartest ..
Wednesday, October 28, 2015
Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..