Tuesday, July 10, 2018
At iformat, we’re big believers in the power of local SEO, especially for small businesses. Find out why local SEO matters, and how you can improve your chances of local leads finding your business with these three tactics. A good ran ..
Thursday, July 05, 2018
When it comes to SEO, a lot of energy is spent getting your site to rank well in a Google search. But there’s another medium that often gets completely overlooked: Google Image search. If you ask us, images and graphics are one of the ..
Tuesday, February 02, 2016
It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..
Wednesday, November 04, 2015
Ah, Google. The global technology giant that has grown from a search engine to an actual verb we use in our day-to-day vocabulary (‘Who’s that actor?’ – ‘Hang on. I’ll Google it’). They provide us with not only the biggest and smartest ..
Wednesday, October 28, 2015
Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..
Monday, May 04, 2015
Have you been fooled? Some of the most common misconceptions fed to unsuspecting customers by unqualified and cheap SEO companies include: “Instant results!” (…but are these the results I want?) “Get to page one on Goo ..
Monday, December 08, 2014
So you’ve created a LinkedIn Company Page, uploaded your logo, and copied and pasted your website’s “About” section. I’m done, right? ...Not quite. Oh, right, yep, I need to start pushing Facebook posts to LinkedIn, too, right ..
Friday, October 31, 2014
Have you been spooked by these content marketing urban legends? It’s Halloween today, so we thought it would be appropriate to take on a haunted theme with these myths! 💀 Myth #1: SEO is dead Who keeps bringing ..
Friday, October 03, 2014
Let’s begin with a quick refresher of what SEO is: Search Engine Optimisation helps people find you in the search engines. Optimising your website for the search engines means naturally incorporating certain keywords into th ..