What is evergreen content (and can it drive relevant traffic to my blog?)

What is evergreen content (and can it drive relevant traffic to my blog?)

Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..

Tempted by black hat SEO techniques? Here's how to spot a cheap SEO company

Tempted by black hat SEO techniques? Here's how to spot a cheap SEO company

Have you been fooled? Some of the most common misconceptions fed to unsuspecting customers by unqualified and cheap SEO companies include: “Instant results!” (…but are these the results I want?) “Get to page one on Goo ..

The DOs and DON’Ts: LinkedIn Company Page tips

The DOs and DON’Ts: LinkedIn Company Page tips

So you’ve created a LinkedIn Company Page, uploaded your logo, and copied and pasted your website’s “About” section. I’m done, right? ...Not quite. Oh, right, yep, I need to start pushing Facebook posts to LinkedIn, too, right ..

Are you haunted by these 8 content marketing myths?

Are you haunted by these 8 content marketing myths?

Have you been spooked by these content marketing urban legends? It’s Halloween today, so we thought it would be appropriate to take on a haunted theme with these myths! 💀 Myth #1: SEO is dead Who keeps bringing  ..

White hat vs black hat: battle of the SEO techniques

White hat vs black hat: battle of the SEO techniques

Let’s begin with a quick refresher of what SEO is: Search Engine Optimisation helps people find you in the search engines. Optimising your website for the search engines means naturally incorporating certain keywords into th ..

 

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