Thursday, November 17, 2016
Why is it that you, as a small business owner, “do” social media? Is it to promote your store to people near you, thus increasing foot traffic? Is it to drive website traffic and ultimately sales? Do you use it to show off ne ..
Tuesday, June 14, 2016
Wise up to social media and stop being fooled by these myths! Myth #1: likes = success This is a myth that’s been around forever, and it’s one of the hardest ones to break. You see, we’ve become conditioned to love likes. We thriv ..
Wednesday, June 08, 2016
To the dismay of millions of users around the world, Instagram has started the rollout of its new algorithm-based feed. (Seriously, check out the Twitter search results for #InstagramAlgorithm (https://twitter.com/search?f=tweets&verti ..
Tuesday, March 22, 2016
Ah, Pinterest. The online scrapbook filled with pictures, images and infographics that inform, entertain and inspire users. Note: This blog was originally written on 7 November 2014 but has been updated on Tuesday, 22 March 2016. ..
Tuesday, February 02, 2016
It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..
Monday, September 21, 2015
You should definitely be open to testing advertising on various social networks. You will find pros and cons to each, but you will also discover whether paying to promote your content, your product, your landing pages, or your events ha ..
Monday, September 14, 2015
Can you answer the following questions? They'll help you figure out which social networks are applicable to your business... Last week, we brought you part one of our three-part series. We began with some common factors businesses ..
Monday, September 07, 2015
Ever seen a website or brand promoting a ton of social media platforms where you can engage with them? They’ve got the links all over their website, and they promote their Facebook fan page, their Instagram profile, LinkedIn page, Linke ..
Tuesday, September 01, 2015
A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..
Monday, August 24, 2015
About a month ago, we found something a bit strange: a Twitter account that had totally copied ours. They were using our business name, our cover photo, our logo, our description, and even linked to our website (including the homepage and ..
Friday, July 24, 2015
Friday, 24th July: routine Twitter search of “iformat”. This is generally a quick check to see what people are saying who’s sharing our stuff. Nothing ground breaking; happens all the time. But then something weird happened. ..
Monday, March 23, 2015
Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of s ..