Social media for small business: what are you doing wrong?

Social media for small business: what are you doing wrong?

Why is it that you, as a small business owner, “do” social media? Is it to promote your store to people near you, thus increasing foot traffic? Is it to drive website traffic and ultimately sales? Do you use it to show off ne ..

Social media myths people still fall for (are you guilty, too?)

Social media myths people still fall for (are you guilty, too?)

Wise up to social media and stop being fooled by these myths! Myth #1: likes = success This is a myth that’s been around forever, and it’s one of the hardest ones to break. You see, we’ve become conditioned to love likes. We thriv ..

The Instagram algorithm: say bye-bye to your chronological photo feed

The Instagram algorithm: say bye-bye to your chronological photo feed

To the dismay of millions of users around the world, Instagram has started the rollout of its new algorithm-based feed. (Seriously, check out the Twitter search results for #InstagramAlgorithm (https://twitter.com/search?f=tweets&verti ..

How to use Pinterest for Business (and still have fun!)

How to use Pinterest for Business (and still have fun!)

Ah, Pinterest. The online scrapbook filled with pictures, images and infographics that inform, entertain and inspire users. Note: This blog was originally written on 7 November 2014 but has been updated on Tuesday, 22 March 2016.  ..

How do I write (and promote) a blog post?

How do I write (and promote) a blog post?

It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..

Which social media platforms should you choose for business? | Part Three

Which social media platforms should you choose for business? | Part Three

You should definitely be open to testing advertising on various social networks. You will find pros and cons to each, but you will also discover whether paying to promote your content, your product, your landing pages, or your events ha ..

Which social media platforms should you choose for business? | Part Two

Which social media platforms should you choose for business? | Part Two

Can you answer the following questions? They'll help you figure out which social networks are applicable to your business... Last week, we brought you part one of our three-part series. We began with some common factors businesses ..

Which social media platforms should you choose for business? | Part One

Which social media platforms should you choose for business? | Part One

Ever seen a website or brand promoting a ton of social media platforms where you can engage with them? They’ve got the links all over their website, and they promote their Facebook fan page, their Instagram profile, LinkedIn page, Linke ..

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..

Impersonation Twitter account follow-up

Impersonation Twitter account follow-up

About a month ago, we found something a bit strange: a Twitter account that had totally copied ours. They were using our business name, our cover photo, our logo, our description, and even linked to our website (including the homepage and  ..

The day we discovered an impersonation Twitter account

The day we discovered an impersonation Twitter account

Friday, 24th July: routine Twitter search of “iformat”. This is generally a quick check to see what people are saying who’s sharing our stuff. Nothing ground breaking; happens all the time. But then something weird happened.  ..

The content creation cheat sheet: writing for the web and social media

The content creation cheat sheet: writing for the web and social media

Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of s ..

 

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