Thursday, November 17, 2016
Why is it that you, as a small business owner, “do” social media? Is it to promote your store to people near you, thus increasing foot traffic? Is it to drive website traffic and ultimately sales? Do you use it to show off ne ..
Tuesday, June 14, 2016
Wise up to social media and stop being fooled by these myths! Myth #1: likes = success This is a myth that’s been around forever, and it’s one of the hardest ones to break. You see, we’ve become conditioned to love likes. We thriv ..
Monday, October 05, 2015
October has well and truly begun, and we’re so close to Christmas. But in the lead-up to the festive season we are, time after time, interrupted by the spookiest holiday of the year (where Americans spend about $7.4 billion (http://www ..
Monday, September 21, 2015
You should definitely be open to testing advertising on various social networks. You will find pros and cons to each, but you will also discover whether paying to promote your content, your product, your landing pages, or your events ha ..
Monday, September 14, 2015
Can you answer the following questions? They'll help you figure out which social networks are applicable to your business... Last week, we brought you part one of our three-part series. We began with some common factors businesses ..
Monday, September 07, 2015
Ever seen a website or brand promoting a ton of social media platforms where you can engage with them? They’ve got the links all over their website, and they promote their Facebook fan page, their Instagram profile, LinkedIn page, Linke ..
Tuesday, September 01, 2015
A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..
Monday, March 23, 2015
Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of s ..
Friday, September 19, 2014
What do Oprah and Cristiano Ronaldo have in common? What about Mark Zuckerberg and Britney Spears ? How about Rafael Nadal and Apple CEO Tim Cook? They’re six (of hundreds!) of celebrities and notable personalities wh ..
Tuesday, February 25, 2014
If you're not active on social media, you're competitors will be! Did you know that on any given day, it is possible to get twice as much reach on Facebook than through advertising on America’s biggest television show? Social media is a ..