Social media for small business: what are you doing wrong?

Social media for small business: what are you doing wrong?

Why is it that you, as a small business owner, “do” social media? Is it to promote your store to people near you, thus increasing foot traffic? Is it to drive website traffic and ultimately sales? Do you use it to show off ne ..

Social media myths people still fall for (are you guilty, too?)

Social media myths people still fall for (are you guilty, too?)

Wise up to social media and stop being fooled by these myths! Myth #1: likes = success This is a myth that’s been around forever, and it’s one of the hardest ones to break. You see, we’ve become conditioned to love likes. We thriv ..

7 spooktacular Halloween marketing campaigns (and what you can learn from them)

7 spooktacular Halloween marketing campaigns (and what you can learn from them)

October has well and truly begun, and we’re so close to Christmas. But in the lead-up to the festive season we are, time after time, interrupted by the spookiest holiday of the year (where Americans spend about $7.4 billion (http://www ..

Which social media platforms should you choose for business? | Part Three

Which social media platforms should you choose for business? | Part Three

You should definitely be open to testing advertising on various social networks. You will find pros and cons to each, but you will also discover whether paying to promote your content, your product, your landing pages, or your events ha ..

Which social media platforms should you choose for business? | Part Two

Which social media platforms should you choose for business? | Part Two

Can you answer the following questions? They'll help you figure out which social networks are applicable to your business... Last week, we brought you part one of our three-part series. We began with some common factors businesses ..

Which social media platforms should you choose for business? | Part One

Which social media platforms should you choose for business? | Part One

Ever seen a website or brand promoting a ton of social media platforms where you can engage with them? They’ve got the links all over their website, and they promote their Facebook fan page, their Instagram profile, LinkedIn page, Linke ..

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..

The content creation cheat sheet: writing for the web and social media

The content creation cheat sheet: writing for the web and social media

Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of s ..

The power of social media: spotlight on the ALS Ice Bucket Challenge

The power of social media: spotlight on the ALS Ice Bucket Challenge

What do Oprah and Cristiano Ronaldo have in common? What about Mark Zuckerberg and Britney Spears ? How about Rafael Nadal and Apple CEO Tim Cook? They’re six (of hundreds!) of celebrities and notable personalities wh ..

Why you’re MAD to dive into social media without a strategy

Why you’re MAD to dive into social media without a strategy

If you're not active on social media, you're competitors will be! Did you know that on any given day, it is possible to get twice as much reach on Facebook than through advertising on America’s biggest television show? Social media is a ..

 

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