Is the cookie crumbling? The future of web cookies and digital strategy (PART 2)

Is the cookie crumbling? The future of web cookies and digital strategy (PART 2)

Last week, we busted some common myths regarding web cookies, as well as their importance to online advertising when it comes to making conversions. In particular, we discussed their importance for targeting and retargeting your ads. There’s  ..

Who wants a cookie? Web cookies and digital strategy (PART 1)

Who wants a cookie? Web cookies and digital strategy (PART 1)

Go to any website and chances are you’ll see the following message tucked away somewhere: “this website uses cookies.” Whether it’s a new site, an online shop or even trusty old Wikipedia, pretty much every site uses one way or another. Hav ..

 

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