A lot of small business owners tend to be the hands-on types – if they can do it on their own, they’re going to.
It’s an admirable trait – however, it’s also something that can often lead to problems as you inevitably wind up biting off more than you can chew!
One all-too-common area where this happens is in your advertising – specifically, in PPC advertising platforms like Google Ads.
While they may use simple, easy-to-understand interfaces, the fact of the matter is that it’s an area with a lot of nuance, moving pieces and more. While it’s easy to dip your toe into, without the right experience backing it up, it’s easy to end up losing money!
And that’s why it’s so important that you use a Google Ads agency for all your PPC needs.
Why use an agency for Google Ads?
1. It all starts with the right strategy
The question isn’t whether you can set up and administer a Google Ads account – it’s whether you can get the best outcome for every dollar you spend.
As with all things marketing, getting the best results out of your Google Ads campaign requires considerable planning and forethought. Some of the specifics you’ll need to think of include:
- Keyword selection
- Geographic targeting
- Bidding strategy
- Ad scheduling
And unless you have the training or experience needed to do each of these effectively, you might find that you aren’t getting the results you need from your Google Ads campaigns.
With a dedicated agency looking after your Google Ads, this isn’t something you’ll need to worry about.
A PPC agency will be able to make the decisions that you don’t have the background to make, using a wealth of experience and specialist know-how to devise a strategy that gets you the best possible results.
2. We’ve got powerful tools and metrics
The Google Ads dashboard has a range of nifty tools that you can use to keep up with how your ad campaigns are performing.
For more detailed and granular breakdowns and stats however, you’re going to need some more specialised, sophisticated tools and metrics to break down how your ads are doing.
For business owners, this simply might not be worth the money – why spend that much cash for a tool that you’re only going to use for one part of your digital marketing mix?
Of course, it gets a lot harder to evaluate your performance if you don’t have these tools and stats to measure things with!
An agency has access to all sorts of different metrics, statistics and tools to measure the performance of your Google Ads, allowing them to make better calls with your Google Ads.
They’ll have a better idea of how many conversions you’re making, as well as how your strategy can be adjusted to improve your return on investment.
3. No trial-and-error learning needed
Google Ads up is a lot like chess – easy to pick up, but difficult to master!
While you may eventually get to the point where you’re planning out Google Ads campaigns like a pro, it often isn’t worth the time needed to get there.
Say you make a mistake while figuring things out by placing bids for keywords or geographic locations that aren’t relevant to your business – that’s money down the drain right there.
The awkward trial-and-error process doesn’t just lead to avoidable mistakes – it also means that you’ll waste time testing things out and reading up on best practices.
Sure, you can do it. However, with so much time and money on the line, it’s best to skip the learning curve and get an agency to look after everything right off the bat.
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4. It’s all about the little things
Setting a campaign up is easy – making the most effective one however takes a bit more of a time investment.
It isn’t just monitoring, either.
For example, over the years, our digital marketing specialists have noticed that the best Google Ads campaigns use dedicated landing pages crafted specifically for that Google Ads campaign, with ad copy, multimedia and design all working together to sell your product.
The reason you need to do this is because website content and sales content are different.
Good website content is informative and useful – by contrast, sales content is all about pushing visitors towards making a purchase.
Instead of just having your ads link to any old page on your ecommerce website, you’re going to need to:
- Create dedicated pages for each ad
- Ensure that the ad and the page are congruent
- Focus on making the sell
It’s a lot of effort, and requires a good understanding of what works in digital advertising!
5. Saving you time – a PPC agency lets you go hands-off with your Google Ads
As a business owner, you’ve already got a lot of work on your hands as it is. Cash flow, project management, making orders… now imagine throwing all the work that goes into managing a Google Ads account on top of that.
Sure, it might not seem like that much extra work when everything’s going smoothly. The thing is, this is an area where things move quickly – one moment, you’re on top of the world and the next, your ads aren’t getting seen by anyone.
All of this requires constant monitoring to ensure that your ads are generating the leads you want.
This requires time – and unfortunately, most business owners just don’t have that much of it!
An agency looks after all the weekly fluctuations in your Google Ads campaigns and helps adjust your strategy on the fly, ensuring that it’s constantly delivering.
More importantly, it frees you from the need to constantly keep an eye on the stats, giving you more time to dedicate to other parts of your business (or better yet, your family!)
More than just PPC advertising
PPC advertising like Google Ads is a powerful way of generating sales and bringing leads into your business.
However, it isn’t all you should be relying on!
When it comes to digital, Google Ads is just one of the many avenues you have – there’s also remarketing and Google Display ads.
Not only that, but in our experience, PPC advertising is best used for promoting sales and offers, as it excels at generating an immediate burst of leads.
Long-term, other methods of digital marketing such as search engine optimisation (SEO) and content marketing have a better ROI.
When choosing a PPC agency in Melbourne to look after your Google Ads, it’s crucial that you choose one that’s able to offer a wide range of different digital marketing services to give you the best return on your investment.
Google Ads, search engine optimisation and more
Don’t DIY it – call iformat today for SEO and PPC marketing that gets results
Our digital marketing agency in Melbourne has one goal: to help your business thrive.
Using a broad mix of different digital marketing techniques and methods, we create diverse and effective digital marketing campaigns that:
- Get you found by the customers you want
- Creates leads and sales
- Generates strong return on investment
Each digital marketing strategy is tailored to suit your circumstances and goals. We’ll sit down with you to figure out exactly what your business needs, choosing digital marketing techniques to help you get there.
It’s this commitment to personalised service that allows us to get the results we do!
Don’t believe us? Just take a look at what our team’s been able to achieve for our clients.
If you want PPC advertising, Google Ads advice or search engine optimisation in Melbourne, our team has you covered!