What is conversion strategy?
It’s the art of working out and then implementing strategies to encourage your website users to convert.
Examples of conversions include a purchase or contacting you to initiate a sales process.
Why do conversion strategy?
It is important because many websites don’t convert at all, and in most cases, conversion rates are statistically low.
Remember – you only get one chance to engage and convert your target market.
iformat conversion rate optimisation agency in Melbourne?
Your conversion strategy needs to be based on a clear understanding of your business and goals.
We don’t make snap judgments or guess what’s best – we make informed decisions based on thorough research!
We switched over to have iformat look after our website and marketing a few years ago and we have never had more work! Declan and the team keep us informed and keep our marketing fresh and up to date. Wouldn’t hesitate to recommend if you are looking for a new digital marketing specialist.
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Top 5 conversion strategy questions
- Can you clearly explain what the product or service is?
- Do you understand what the product or service does?
- Do you understand who it is for, or who it should influence?
- Do you understand how the message should resonate with your audience?
- Can you clearly explain the action you want them to take?
Sounds easy right? But the majority of businesses we deal with have not thought about these ideas.
These are the key foundation to creating a good conversion strategy. Forget tactics like white papers and downloads for now – focus on knowledge first.
Then decide on the right strategy and tactics to illicit conversion.