Digital Marketing

There’s no denying it: we’re all online.
And we’re engaged!
Google PPC Melbourne

What is digital marketing?

In its simplest terms, digital marketing is the use of the Internet to market and sell your products or services.

Why do digital marketing?

Six billion searches are conducted on Google every day.

If you’re not online, you simply won’t be found by your customers!

Why use iformat for your digital marketing strategy?

We’ve been doing SEO for more than 12 years, and have a proven track record of Google-friendly tactics that actually work. We get awesome results for dozens of clients across a range of industries – and we guarantee our results!

What is a digital marketing strategy?

There’s no doubt about it: we’re all online – and we’re engaged.

Digital marketing goes by many different names including online marketing, e-marketing, and internet marketing, but they all refer to the same discipline: the use of the Internet to market, advertise, and sell products or services.

A digital marketing strategy allows highly targeted exposure for your business and is less expensive than traditional advertising.

A valuable part of your digital strategy, online marketing allows us to meet changing demands and trends, improves credibility, and lets you to maintain communication with consumers and leads.

Did you know:

  • 93% of a user’s online experience begins with a search engine
  • The first organic Google result is estimated to receive 32.5% of traffic
  • Results on page 1 of Google account for 91% of website traffic (that drops to just 4.8% on page 2!)
  • Inbound leads cost 60% less than outbound leads – these leads are hot and already in-market!

The impact of mobile marketing

Don’t forget about your mobile customers!

Mobile marketing is simply an extension of online marketing tailored to your mobile audience. That means concise, descriptive copy, attractive images, responsive pages, and importantly, clear calls to action.

More users are spending an increased amount of time engaging in mobile devices than ever before. In fact, 40 percent of users’ internet time is spent on mobiles, and it’s even predicted that mobile will surpass desktop internet use this year.

Statistics:

  • 3.5 billion people around the world use a smartphone – that’s up 1 billion since just 2016!
  • 91 per cent of adults have their mobile phones within arm’s reach, 24 hours a day
  • 88% of Australians own a smartphone (and that number soars to 95% for millenials!)
  • The average Australian is connected to 3.9 devices (e.g. smartphone, notebook, tablet)
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Five Star Review

We switched over to have Iformat look after our website and marketing a few years ago and we have never had more work! Declan and the team keep us informed and keep our marketing fresh and up to date. Wouldn’t hesitate to recommend if you are looking for a new digital marketing specialist.

Tri-Tech Air Conditioning, Brisbane

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iformat’s online marketing strategy

Consider this: Google processes 3.5 billion searches every day! If you’re not being found online, who is? Your competitors! An online marketing strategy is one component of your overall digital strategy that will improve website traffic and online sales.

Your marketing strategy combines effective web design, Search Engine Optimisation, paid internet advertising, and consistent content creation that will boost your brand’s exposure and profitability.

iformat’s online marketing strategy includes:
Search Engine Optimisation (SEO)

There’s more to SEO than just improving your ranking.

Getting you number 1 is just one piece of the puzzle! We need to get you to the top for the most appropriate search terms that will bring you the most qualified leads.

More traffic isn’t enough, either; we must ensure these leads convert, too!

SEO underpins the rest of our digital marketing tactics.

Google Ads

Want to jump the cue and get more immediate clicks?

Consider adding Google’s Pay Per Click (PPC) to your marketing strategy!

With Google Ads, you pay only when someone clicks your ad.

In-depth keyword research, targeting, and reporting ensures you get the most for your dollar.

Content Marketing

Our core princple is based on this simple fact: good content ranks.

Every month, we create well-written, optimised content and add it to your site, usually in the form of blog posts.

The content we write (and the topics and keywords we choose) is guided by your SEO strategy.

Email marketing

People’s inboxes are flooded with marketing emails every single day.

Ensure you communicate with purpose – share helpful information and updates, offer discounts, and promote new products with simple, effective, and timely email marketing.

Automated Marketing

Think of automated marketing as a sub-set of email marketing.

Through automated marketing, you can create segmented campaigns to share timely, relevant, and helpful information to different audiences.

Target your email databases with more meaningful messages.

Affiliate marketing

Affiliate marketing is a cost-effective component of your digital strategy that can boost sales and improve brand awareness and exposure.

With affiliate marketing, you only pay if you get results! You can choose whether you pay per lead, per sale, per action, or per click.

SEO Strategy Team img

Digital SEO strategies
are our passion

We’ve built hundreds of websites over the 15 years we’ve been in business. It sounds impressive right? But we’ll tell you a secret: creating a website is simple.

But creating a digital SEO strategy that generates awareness, leads and sales for your business online? Now that’s hard.

And this is what we’re passionate about: websites that generate awareness, leads and sales. This is our mantra.

Do we build templates and quick websites for start-up businesses? Sure we do. We love helping businesses get started, and we’ve been there to help them as they grow.

But helping businesses utilise online strategies and tactics is our passion. It’s what makes iformat tick and gives the team a real sense of accomplishment.

So, are we the right Digital Agency for you? There’s only one way to find out!