What is DIY SEO Coaching?
‘Do It Yourself’ means doing all (or most) the work without the help of an agency.
‘Coaching’ means you have an SEO expert working with you to ensure you are getting the results you need.
Why do DIY SEO Coaching?
If you want to get results and reduce costs this is a great solution!
At the moment, your team may have time on their hands that can be invested in SEO. You can get the right strategy now, for a more sustainable future for your business.
Why use iformat as your DIY SEO Coach?
- We have a proven track record in getting great results
- We have proven systems and strategies
- We have Melbourne-based experts that can deal with you directly
Top 5 reasons to do DIY SEO Coaching

Save money

Save time

Get results
Get agency-level results by implementing a customised strategy that really works for you.

No guesswork

You'll be the voice

We’ll help you implement the same strategies that take our clients to the top of Google…
More about DIY SEO Coaching
A DIY SEO Strategy is designed to give you and your team the best information and tools to grow your rank and then maintain results – without using an agency to do everything for you.
There’ll be no need to rely on an agency to do everything for you – you’ll be in complete control.
In short: you’ll have all the help you need to Do It Yourself!
We’ll show you…
- How to improve your existing strategy
- What strategies you can implement now to get quick results
- Where problems lie within your current strategy
- What your competitors are doing to get results
- How you can then beat your competitors
- What content you need to create to maximise your rank and get more traffic
Our DIY SEO process
Workshop
Audit
Strategy
Ongoing coaching
We provide ongoing coaching with content suggestions, tips, ongoing analysis, reporting and more.
Meet your SEO experts and coaching team

Declan Reynolds

Ana Urban

Demi Papigiotis

Jeff Liang

Marie Felipe
Who is DIY SEO Coaching for?
Business Owners
For any business that wants to continue with SEO but cut costs by bringing its SEO strategy in-house.
We’ll create a customised strategy with specific tasks to focus on that will ensure your website is more effectively optimised.
eCommerce
For any eCommerce business that finds optimising their entire catalogue to be difficult and time consuming.
We’ll coach you in optimising your eCommerce site to be better than your competitors and give you all the tools you need to ensure your products get found.
Copywriters
Copywriters who create excellent content, and want to enhance their offering to give their clients better, more effective online results.
We’ll work with you to maximise the strengths of your copywriting by managing an effective SEO strategy that gets more business for your clients.
Marketing Agencies
For agencies that have a talented team in-house but do not have the resources to focus on all the aspects of SEO.
We’ll give you all the tools you need to create effective strategies in-house without the hard work that goes with it.