About Us

An SEO Agency that loves helping businesses like yours grow and succeed – and we’re terrific at it too.

About iformat team

Meet your SEO Agency

We’re an SEO Agency focused on being more than number 1…

We create an effective SEO strategy that brings you the customers you really want.
This means you get better leads and enquiries.

We love doing it… We’re good at it… and this is why we help businesses like yours grow.

If you’re like most business owners who aren’t yet investing in quality SEO and Google Ads, you probably spent a lot of time chasing leads and prospects. Not only does this soak up heaps of your time, but it distracts you from the parts of your job you are really good at.

Intent-based inbound marketing strategies

That’s where we come in.

We excel at intent-based inbound marketing strategies.

In short, we attract customers already searching for your products or services, instead of the ones who are just passing through. That’s how our SEO services deliver the best ROI out of any other marketing strategy!

We’re also a friendly and personable Australian owned business. We avoid jargon, we’re fair-priced, and we’re relentless at getting results.

Other Melbourne SEO agencies give you jargon. We give you plain English, fair prices, and most importantly, results.

As business owners ourselves, we genuinely care for our clients and want to see you succeed!

5-star review

We switched over to have iformat look after our website and marketing a few years ago and we have never had more work! Declan and the team keep us informed and keep our marketing fresh and up to date. Wouldn’t hesitate to recommend if you are looking for a new digital marketing specialist.

Tri-Tech Air Conditioning, Brisbane

Tri-Tech Air Conditioning, Brisbane


Calls per month


Forms per month

Our Story

We are very environmentally conscious, we embrace diversity, and believe in the power of being kind and fair.

iformat Dec

iformat was born in 2006 focusing on web design and development, leveraging Dec’s background in web design dating back to 1998.

iformat Ana

Ana joined in 2009, with a Bachelor’s degree in marketing and past work in Public Relations.

iformat SEO Agency - Our Story Image 3

Very soon, we noticed that it was SEO and Google Ads that were getting the best results for our clients – what’s more, we also noticed we were really good at it, too! So, we decided to shift gears.

iformat our story team

Since then, we’ve added an additional 10 people to our team across a range of areas including SEO, content marketing, development and design.

iformat SEO Agency - Our Story Image 5

Now, we manage more than 40 SEO projects for clients all over Australia, and are focused on growth in Brisbane and Brazil.

While years may have flown by since we first opened our doors, we haven’t fundamentally changed from the motivated, results-oriented and approachable team we were in the beginning. We’re still…

  • Fairly priced and motivated to deliver high-quality work and outcomes
  • 100% Australian-owned
  • Going the extra mile for our clients
  • Helping businesses like yours grow and succeed
  • Figuring out the whole “parenthood” thing!

So, that’s our story… let’s hear yours!

We’ve got a pretty awesome team

We are big enough that we can take advantage of a pool of talented professionals specialised in their area, yet small enough that we know all our clients and their businesses personally.

Our team is hard at work on your site and SEO strategy. We’re always tweaking things behind-the-scenes, and only a phone call away!

Declan - iformat SEO Agency Founder

Declan Reynolds

Ana - iformat SEO Agency Founder

Ana Urban

Demi Avatar

Demi Papigiotis

April - iformat SEO Agency

April Guevarra

We’re all about people

Don’t get us wrong, the numbers are important. However, it’s you who matters the most.

After all, it’s your business, your baby, that we’re talking about. That’s why we take such an accommodating approach towards our clients and their requests.

We are business owners ourselves and we love helping businesses like yours grow and succeed – more importantly, we’re terrific at it too.

Would you like to hear more?

Call us for a chat or book a FREE Consultation and find out…

  • How SEO can help your business
  • How your competitors are doing online
  • How much traffic you could get
  • Which strategy is better for your business
Clients that trust us to get results...

We foster long-term relationships with dozens of clients from all over Australia and have a 5-star Google rating.

  • Tri-Tech Air Conditioning logo
  • Buxton Real Estate Group logo
  • My Lollies logo
  • Academia logo
  • Briggs Electrical logo
  • Cairns Plastic Surgery logo
  • Pacific Solar logo
  • Dental Care Group logo
  • Signsmart Safety Signs logo
  • Watermaster logo
  • Table Art  logo
  • Urban Central logo
  • Arthurmac logo
  • Boatshed7 logo
  • NRJ Plumbing logo
  • Play Safe logo
  • Vitality Laser & Skin logo
  • Woolstarlogo