What is Shopify SEO?
Optimise your store to maximise your sales!
SEO for Shopify is a long-term marketing tactic designed to improve your rankings to drive more traffic, convert more sales, and increase profit for your online business.
Why is Shopify SEO important?
Did you know that organic traffic is attributed to more than 40% of eCommerce sales?
A tailored Shopify SEO strategy delivers more targeted organic traffic, markets your products more effectively, and drives more sales.
Why use iformat to assist with Shopify SEO?
Our Shopify SEO agency has more than 15 years of experience and a proven track record for a range of different types of eCommerce businesses across Australia.
We get results – and we guarantee them!
Critical factors of an optimised Shopify online store
Every eCommerce site is unique, so it’s important to create goals tailored to your specific business. We understand that your objectives are the starting point of any successful digital strategy, however the below are some of the most important factors that can be a part of your Shopify SEO strategy in order to improve ranking, drive more traffic to your website, and ultimately, make more sales.
Focus on the right target keywords
There are many different ways to optimise your site with keywords, including category, product, and brand optimisation.
If you’re a local eCommerce store that delivers goods across specific areas, or wish to target a certain geographical region, local SEO will likely play a very important role in your overall Shopify SEO strategy
Optimise your site structure
Optimising your eCommerce website’s site structure is essential to convert in-market users.
By improving elements like menu navigation and product filters, you can significantly improve user experience (UX), providing customers with a clear and intuitive navigation process.
UX is critical to keeping users engaged – and importantly, is a key factor in Google’s Core Web Vitals.
Implement strategic link building
Tactical link building has two main benefits.
First, link building is an important ranking factor that Google uses to gain insight from elements (in this case, pages) that link to your content, including the anchor text.
Secondly, it also helps to improve the customer journey, leading them to relevant and related pages. This can then improve on-page behaviour, which in turn can have a positive effect on your ranking.
A fast-loading website impacts your business in a variety of ways.
Ultimately, good user experience metrics, such as engagement and reduced bounce rate, offer not only an improved user journey but can also deliver tangible benefits – namely increased sales.
In turn, these factors start to play a role in terms of SEO: a positive user experience consequently leads to improved ranking, which delivers more traffic to your Shopify store.