A digital agency that will provide you with
everything your website needs to become your best salesman!

Building a website is simple. But building a website that works as a 24/7 sales tool for
your business takes a lot of hard work!


  • Awareness
    Traffic Increase
    of 200%+


    We will uncover and optimise your site for relevant keywords and create a digital strategy that will help attract and convert more clients

  • Leads
    Increase in Leads
    by 250%+


    Your website and online marketing strategy will be planned and designed with lead acquisition in sight

  • Sales
    200% - 1000% ROI


    Expect an increase in sales thanks to an optimised website and ongoing marketing strategy that's geared towards conversion.

  • Relationships


    We will help you deliver a better customer experience, this is our expertise, and this is how we look after our clients, by delivering results and outstanding customer experience

Have you ever given much thought into how impactful and influential your website is to your business?

Your website is the perfect employee: it's never late, never needs a sick day, and never requests annual leave. it works for your business 24 hours a day, 365 days a year... or at least, it should be.

iformat is a digital agency in Melbourne that can transform a simple information-based website into a thriving sales team that never stops generating awareness, leads, and sales for your business and its products or services.

It doesn't matter whether you already have a website or not, the process is actually quite similar either way: we will still analyse your current situation (whatever it may be), define your business goals, and create an effective online marketing strategy to determine how you will get there.


Adobe Business Catalyst Experts

We have completed more than 150 websites on the Business Catalyst system...


We guarantee to bring your results in terms of awareness, leads and sales.
If we don't we will keep working for FREE until we do.



How we do it?
We take into consideration every online marketing step!


    Business Assessment

    This helps us understand your business’ online performance, audience and goals.



    Once we've completed the business assessment, we craft a website structure that will work for you and your business.


    Sales and Conversion Techniques

    This includes design and imagery that sell your business and services, and inspires users to take action on your site.


    Content Strategy

    Great content developed with the end user in mind takes into consideration the various stages of the purchase cycle.

    Search Engine Optimisation

    With our unique SEO approach, we will help you uncover the most valuable search terms. This will not only increase traffic, but also attract visitors who are most likely to convert into clients.



    Your website is the face of your business. Our designs are world-class and will give you the credibility you need to succeed online.


    Online Marketing

    After the initial site structure and design, we continue working on your online presence by using clever and cost-effective online marketing tools that continue to bring your business awareness, leads and sales.

We know our online marketing process works, so,
if we don't deliver, we will continue working for FREE until we do.

Since iformat developed our new website, we have made international sales without our clients meeting us face to face or seeing our product in action. It just shows how a great web presence can positively impact your bottom line.

Rhonda Locke

General Manager Marketing


Our Latest Projects





Optalert's website combines great design with custom, parallax functionality to position this global company as a world leader in wearable computing.

Cairns Plastic Surgery

Cairns Plastic Surgery

Cairns Plastic Surgery


Cairns Plastic Surgery trusted iformat to create a bold and exciting custom website that helped redefine their online brand and reposition them as market leaders.

Your Private Chef

Your Private Chef

Your Private Chef


After a very successful first website, iformat were asked to upgrade the design and structure to engage and attract a more sophisticated audience.

DIG Illustrations

DIG Illustrations

DIG Illustrations


It took a lot of research to learn how people would discover this unique illustration concept. Thorough SEO research was the basis for this new business's website content, and a real focus on imagery shows off those incredible digital illustrations on social media (particularly Instagram).


Latest Tweet


Get in Touch

Thank you for reaching out to us via our website; we'll be in touch as soon as we can.

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iformat digital agency melbourne

t: 1300 88 64 50

e: info@iformat.com.au

105D Carpenter Street
Brighton VIC 3186

  Would you like a comprehensive online marketing strategy guide that can help you transform your website into a 24/7 sales team?