Get the foundations right first! Create great content based on a thorough understanding of your business and the needs of your customers.

What is content?

Content is essentially the 'text' that people read on your website.

Simple right?

Not exactly! Good 'content' is so much more than that. It's your voice, the voice of your business, it's demonstrating your expertise, it's your salesperson and it's your ethos.

Why is content important?

The right content is extremely important to your online success. Heard the saying 'Content is King'? Well, that's exactly right: it is the king. You should worship and pay homage to it. Think of it a bit like a necessary tax - but a really good tax you're excited about paying. You have to do it - it's the law - but, in this case, you want to do it because it has so many benefits.

The reasons that demand you create good content are pretty simple:

  • Google demands good content.
  • Your customers demand good content.
  • Google demands good content.
  • Good content keeps you relevant.
  • Google demands good content.
  • Your customers demand to see credibility from you and good content creates this.
  • Google demands you are 'current'.
  • To be current, you need relevant and up-to-date content.

By the way - Did we mention Google demands good content?

Did you know most people scan content?

Most users scan content. (Are you reading this right now? Or can I slip it in without you noticing?)

That's frustrating isn't it?

You know you write good content, and Google knows you write good content, but even so, many users will only scan it. It helps then if it's in a format that is easily digestible, including lists, bullet points, and appropriate headings and subheadings.

Always try to break content up.

What you should think about when creating good content...

There are many factors to consider when creating content. Some things to think about include:

  • It must be engaging. Really - it can't be dull.
  • If you are selling something, it has to sell. But not be too sales-y! Customers sniff this out in a second.
  • It must add value! People don't want to read about you selling stuff. They want to read helpful engaging content.
  • It must be easily readable. Not loooooonnnggggg pages of text. Bullet points help.
  • It needs to be Search Engine Optimised to attract users when they search on Google.
  • It must be relevant. Relevant to your business and to your target market's needs.
  • It must be current! Google loves to provide 'current' content and therefore looks to find content from people who are 'on-trend' or engaged in active conversations.

content creation


It doesn't need to be Shakespeare!

Too many people say "I can't write content - I'm not a good writer!"

The focus should be relevance, expertise and current-ness. Google aint gonna mark you down for, like, totally bad grammar 'n stuff.

Although don't forget to check your spelling.

What are the outcomes of our content creation?

  • Great content
  • Engaging content
  • Relevant content
  • Selling content
  • Put simply: awesome content

Remember - content is King because Google looooovvvveessss GOOD content.

So if it doesn't need to be Shakespeare - why do you need iformat?

Well it all comes down to the strategy that underpins your content. As we keep saying - we base everything on a thorough understanding of your business through our Workshops and Research and Analysis. It's so important to understand you and your business before writing content for you.

Once we understand your business we look at and create:

  • Content ideas workshop
  • Content brief
  • Content guidelines
  • Copywriting
  • Optimising content

Do not underestimate the power of good, professional web design.
Ensure you get the right website for your business.

Have questions or ready to get started with a Digital Strategy for your business?

Call us on 1300 88 64 50 or fill out the contact form below.

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