Are you haunted by these 8 content marketing myths?

Are you haunted by these 8 content marketing myths?

Have you been spooked by these content marketing urban legends? It’s Halloween today, so we thought it would be appropriate to take on a haunted theme with these myths! đź’€ Myth #1: SEO is dead Who keeps bringing  ..

Understanding the difference between Digital Strategy and Tactics

Understanding the difference between Digital Strategy and Tactics

iformat places a strong emphasis on Digital Strategy. When implementing strategies, we often use specific 'tactics' that people are generally familiar with. At iformat, we see Digital Strategy as a defined, long-term plan tha ..

SEO and content marketing

SEO and content marketing

iformat’s director, Declan, was asked to present a talk on search engine optimisation (SEO) and content marketing for our close friends at Red Robyn (http://www.redrobyndesign.com/). The talk was presented to 50 of Red Robyn’s sma ..

White hat vs black hat: battle of the SEO techniques

White hat vs black hat: battle of the SEO techniques

Let’s begin with a quick refresher of what SEO is: Search Engine Optimisation helps people find you in the search engines. Optimising your website for the search engines means naturally incorporating certain keywords into th ..

The power of social media: spotlight on the ALS Ice Bucket Challenge

The power of social media: spotlight on the ALS Ice Bucket Challenge

What do Oprah and Cristiano Ronaldo have in common? What about Mark Zuckerberg and Britney Spears ? How about Rafael Nadal and Apple CEO Tim Cook? They’re six (of hundreds!) of celebrities and notable personalities wh ..

What is a Digital Strategy?

What is a Digital Strategy?

Digital strategy… Web strategy… Online strategy… Many different agencies use different terminology for digital strategy and you’ll read all kinds of definitions that sum up the same thing. We believe that ..

Adobe Business Catalyst: the CMS system we use

Adobe Business Catalyst: the CMS system we use

What is a CMS? A Content Management System is a computer system where you can manage your website’s content. It enables publishing, editing and modifying, as well as maintenance, from a single interface. MPM Maintenance (http://www.mpm ..

Why you’re MAD to dive into social media without a strategy

Why you’re MAD to dive into social media without a strategy

If you're not active on social media, you're competitors will be! Did you know that on any given day, it is possible to get twice as much reach on Facebook than through advertising on America’s biggest television show? Social media is a ..

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