How to use Pinterest for Business (and still have fun!)

How to use Pinterest for Business (and still have fun!)

Ah, Pinterest. The online scrapbook filled with pictures, images and infographics that inform, entertain and inspire users. Note: This blog was originally written on 7 November 2014 but has been updated on Tuesday, 22 March 2016.  ..

How do I write (and promote) a blog post?

How do I write (and promote) a blog post?

It’s been a while coming, but you’re finally ready to take the dive into content marketing. But where can you start? You don’t need to submerge your whole body in the water just yet; instead, you can dip your toes in one of the most po ..

Facebook ads: how to choose objectives and target audiences | Part Two

Facebook ads: how to choose objectives and target audiences | Part Two

Last week, we introduced you to the anatomy of a Facebook ad (http://www.iformat.com.au/web-strategy-blog/facebook-advertising-part-one) and three different objectives you can choose for your advertising strategy. This week, we take a close ..

Facebook ads: how to choose objectives and target audiences | Part One

Facebook ads: how to choose objectives and target audiences | Part One

If you’re new to Facebook advertising, you might find it overwhelming. If you’ve dipped your toes in, without any real understanding, you might have decided that there’s little value in it and that it’s just a waste of money. Befor ..

​Comparing a good shop to a bad shop with SEO

​Comparing a good shop to a bad shop with SEO

Cheap SEO and pushy sales people have a lot in common! If you and I were to come up, separately, with a list of the most annoying traits of salespeople, I’d be pretty confident betting that we’d both come up with pretty similar answers. ..

How Google's algorithms identify (and punish) websites that violate guidelines

How Google's algorithms identify (and punish) websites that violate guidelines

Ah, Google. The global technology giant that has grown from a search engine to an actual verb we use in our day-to-day vocabulary (‘Who’s that actor?’ – ‘Hang on. I’ll Google it’). They provide us with not only the biggest and smartest  ..

What is evergreen content (and can it drive relevant traffic to my blog?)

What is evergreen content (and can it drive relevant traffic to my blog?)

Always fresh; seldom stale are the two marks we like to keep in mind when we think of evergreen content. A piece of content referred to as as ‘evergreen’ means that it is perpetually relevant: it has a much longer shelf life than ot ..

7 spooktacular Halloween marketing campaigns (and what you can learn from them)

7 spooktacular Halloween marketing campaigns (and what you can learn from them)

October has well and truly begun, and we’re so close to Christmas. But in the lead-up to the festive season we are, time after time, interrupted by the spookiest holiday of the year (where Americans spend about $7.4 billion (http://www ..

Which social media platforms should you choose for business? | Part Three

Which social media platforms should you choose for business? | Part Three

You should definitely be open to testing advertising on various social networks. You will find pros and cons to each, but you will also discover whether paying to promote your content, your product, your landing pages, or your events ha ..

Which social media platforms should you choose for business? | Part Two

Which social media platforms should you choose for business? | Part Two

Can you answer the following questions? They'll help you figure out which social networks are applicable to your business... Last week, we brought you part one of our three-part series. We began with some common factors businesses ..

Which social media platforms should you choose for business? | Part One

Which social media platforms should you choose for business? | Part One

Ever seen a website or brand promoting a ton of social media platforms where you can engage with them? They’ve got the links all over their website, and they promote their Facebook fan page, their Instagram profile, LinkedIn page, Linke ..

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

Content marketing is more than just SELL SELL SELL: What is a marketing plan?

A marketing plan is unique to all businesses; there is no clear-cut solution. What works for one business or industry doesn't necessarily work for another. The crucial research done before the creation of your content marketing st ..

Previous 1 .. 4 5 6 7 8 .. 10Next
 

We are a Melbourne-based SEO agency
that guarantees to generate awareness, leads, and sales for your business

REQUEST A CALL TO DISCUSS YOUR STRATEGY

iformat is a Melbourne-based SEO agency helping your business generate more awareness, leads and sales. We'll deliver real results and a tangible ROI - guaranteed.

Read more

Contact Us

105D Carpenter Street
Brighton 3186 VIC