Why you need a responsive website (before it's too late!)

Why you need a responsive website (before it's too late!)

Get with the times and go responsive before it’s too late. (Although, if we’re going to be honest, you’re possibly already too late.) Catch up, guys: it’s 2015, and if your website visitors are still frantically scrolling horizontal ..

Content distribution: get more eyes on your awesome blog posts!

Content distribution: get more eyes on your awesome blog posts!

You’ve likely seen them while browsing various news articles online. Heck, you’ve probably even clicked on one of them! But here's the catch: you mightn't even know it. Ever noticed the article previews placed immediately after a s ..

How automated email marketing can influence visitors and turn them into customers

How automated email marketing can influence visitors and turn them into customers

Have you ever been browsing on an e-commerce website and then, a day or two later, received little indicators reminding you what items you have already viewed, items similar to the one you’ve recently viewed, or notes reminding you that  ..

Hey, big spender! How we're shopping this Christmas

Hey, big spender! How we're shopping this Christmas

The US has last month celebrated Thanksgiving and immediately after gone on a whirlwind trip on Black Friday, Small Business Saturday, and Cyber Monday. Below you’ll find a brief summary of these three huge shopping days, as well as ..

The DOs and DON’Ts: LinkedIn Company Page tips

The DOs and DON’Ts: LinkedIn Company Page tips

So you’ve created a LinkedIn Company Page, uploaded your logo, and copied and pasted your website’s “About” section. I’m done, right? ...Not quite. Oh, right, yep, I need to start pushing Facebook posts to LinkedIn, too, right ..

End 2014 with sales that (Jingle Bell) ROCK: start driving traffic TODAY with Google AdWords

End 2014 with sales that (Jingle Bell) ROCK: start driving traffic TODAY with Google AdWords

Newsflash: there’s just 30 days until Christmas! Your prospective Christmas customers are already looking... make sure it’s YOU that they see! Get started ASAP with a highly targeted AdWords Christmas campaign and drive clic ..

Why free websites will not work for your business

Why free websites will not work for your business

“All web hosts are the same–” STOP right there. If you’ve been told all web hosts are the same, and you’ll get the same options and service regardless if you’re choosing a free or paid hosting service, please, for the love of your  ..

Are you haunted by these 8 content marketing myths?

Are you haunted by these 8 content marketing myths?

Have you been spooked by these content marketing urban legends? It’s Halloween today, so we thought it would be appropriate to take on a haunted theme with these myths! 💀 Myth #1: SEO is dead Who keeps bringing  ..

Understanding the difference between Digital Strategy and Tactics

Understanding the difference between Digital Strategy and Tactics

iformat places a strong emphasis on Digital Strategy. When implementing strategies, we often use specific 'tactics' that people are generally familiar with. At iformat, we see Digital Strategy as a defined, long-term plan tha ..

SEO and content marketing

SEO and content marketing

iformat’s director, Declan, was asked to present a talk on search engine optimisation (SEO) and content marketing for our close friends at Red Robyn (http://www.redrobyndesign.com/). The talk was presented to 50 of Red Robyn’s sma ..

White hat vs black hat: battle of the SEO techniques

White hat vs black hat: battle of the SEO techniques

Let’s begin with a quick refresher of what SEO is: Search Engine Optimisation helps people find you in the search engines. Optimising your website for the search engines means naturally incorporating certain keywords into th ..

The power of social media: spotlight on the ALS Ice Bucket Challenge

The power of social media: spotlight on the ALS Ice Bucket Challenge

What do Oprah and Cristiano Ronaldo have in common? What about Mark Zuckerberg and Britney Spears ? How about Rafael Nadal and Apple CEO Tim Cook? They’re six (of hundreds!) of celebrities and notable personalities wh ..

 

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