But what exactly should your game plan involve? What form should it take? And what sorts of tactics or strategies should you implement to achieve said goal?
Any plan needs a solid plan backing it up – your approach towards digital marketing is no different.
While our SEO agency Melbourne specialises in – what else? – search engine optimisation, there are many different tactics and methods that go into raising your online profile and getting your website to generate more leads.
What will your digital strategy involve? We’re glad you asked…
Our SEO agency’s digital strategy services
Nobody likes receiving marketing emails in their inbox. However, there’s a reason that so many businesses continue to use them: they work!
As we all know, customer relationship management (CRM) is the key to retaining your customers. It’s all about keeping in touch with your customers, and encouraging them to stay with you even after the initial transaction is over.
Targeted email campaigns can be a great way to engage customers and clients in a personal manner. What’s more, it also requires minimal effort on your part – once you’re done setting it up, the rest of the process is entirely automated (hence the name “automated marketing!”)
Our team of digital marketing experts can advise and help set up your automated marketing strategy, sending timely (and automated) messages and reminders to your customers. We’ll help set up automatic emails for all sorts of events:
- Discounts and offers
- Alerts and newsletters
If you want to up your CRM game, automated marketing is a must!
Content marketing and strategy
Content is king, after all!
If you ask us, content marketing is at the heart of your search engine optimisation efforts. In our experience, the way Google ranks web pages has changed, shifting from focusing on factors like usage of words and hyperlinks to more subjective measures.
Specifically, it’s looking at the quality of your web content.
The result? Good content is more important than ever if you want to rank online.
Content marketing forms the core of everything we do here at iformat. In fact, we’d say that we’re pretty darn good at it!
By creating original and high-quality content across all platforms, we don’t just boost your ranking – we also encourage visitors to take action like:
- Calling you
- Making bookings
- Making purchases
- Placing orders
If you ask us, a good content marketing strategy is built on an understanding of customer behaviour, as well as of your products and services and the purchase cycle.
All of this allows us to ensure that we – and by extension, you – are sending the right message and building better relationships to your existing and potential customers.
Search engine optimisation is a long-term strategy that can often take some time to kick in. If you ask us, it’s also the strategy that gives you the best, most sustainable results and the best bang for your buck.
Don’t have the time for that? Looking for a way to get quick leads while waiting for your SEO strategy to kick in?
If you’re looking to direct immediate traffic to your website, pay-per-click (PPC) advertising is the way to go.
And unlike other types of advertising, you only need to pay for each person that clicks on your ad – no clicks means no cost, dramatically reducing your risk!
Our team will implement a PPC campaign that focuses on getting you found for the specific services, products or locations you want to be found for:
- Carefully choosing relevant searches to present your ads on
- Creating a bidding strategy that’s within your budget, but which still achieves your goals
- Crafting compelling ads and offer pages
- Providing ongoing reporting regarding your PPC campaign
While Google Ads is the most common PPC platform, it isn’t the only one – other PPC services include:
- Search Network advertising
- Display network advertising
- YouTube advertising
- Product listing ads
- Web analytics and reporting
Which one’s best for you? It all depends – that’s why we start every relationship with an in-depth dive into your circumstance and your goals.
Search engine optimisation
And now, we get to the big one, the thing that our SEO agency in Melbourne is best at: why, SEO of course!
If you ask us, search engine optimisation (SEO for short) is the best, most consistent way of getting leads and business from your website. While it takes a while to get rolling, once it does, it’s the one that offers the most bang for your buck:
- Get business from the customers you want
- Be found for the goods, services and areas you want to work in
- Grow your business and get more leads
The core of any SEO strategy (and yes, it NEEDS to be a fully-fledged strategy) is content. Good, high-quality original content serves a range of purposes.
For starters, it’s what gets Google to push your webpages up in its search results. Instead of focusing on numbers like the number of times you say a certain word or the “back-end” of your site, Google nowadays uses a much more sophisticated system.
In short, Google looks for quality results that answer searcher’s questions. In other words, Google is looking for high-quality content.
Moreover, content also serves as a powerful marketing tool – how often have you been persuaded by a sales video, or a really compelling website.
The problem is that many other SEO agencies in Melbourne don’t make content the centre of their SEO strategies. Good content takes time, as well as extensive research – as a result,they resort to older methods that are easier to implement.
Of course, they’re also less effective to boot!
Good content is the cornerstone of our approach towards SEO. By focusing on content, we’re able to get you the results that you want.
Okay, so it isn’t really a strategy per se. That said, it’s an important service that a surprising number of agencies don’t offer!
Some agencies will only offer brief reports that skim the surface. Want to dive into the details about what’s happening, or how your strategy is working? You may not be able to with the limited information you’re given.
Our reporting is in-depth and covers everything you need to know. We use powerful reporting tools to analyse every aspect of your digital strategy, creating dashboards that allow you to find all the information you want, without having to worry about getting lost while you’re there.
Online Marketing Strategy
Of course, it isn’t enough for your business to simply use these tactics and methods – just like how you wouldn’t expand your business without a plan for potential problems, you need to to have a strategy to back them up if you’re to get the results you want to see.
Each business is unique, with its own goals, customer base, budget and circumstances. What works for one won’t work for another.
That’s why everything we do starts with a long meeting where we discuss what you want to achieve.
With this information, we can put together a unique strategy that uses some or all of these digital services to get you the results that you’re looking for.
Get the results you want with our SEO agency in Melbourne
Talk to the experts at iformat
Leads. Phone calls. More business.
That’s what you want. Using the tools and techniques above, we can get these for you.
Find out how your business can benefit from these specific strategies by talking to the search engine optimisation experts at iformat today.
Our promise is simple:
- Real results
- Tangible ROI
- Strategies that work