Queensland’s Business Basics Grant Program provides various businesses with support and funding to “boost core skills” and “adopt best practice”.
Eligible activities include training, web development, and strategic marketing services, the latter of which includes Search Engine Optimisation.
This week, we take a closer look at the Grant, including who’s eligible, and share our very own special offer to help you unlock the power of SEO for your business!
What kinds of marketing or business services are available?
As we touched on above, the Grant supports the following services:
- Training and coaching
- Website build or upgrades
- Professional business advice
- Strategic marketing services
- Business continuity and succession
The funding that is available is a “single, up-front fixed grant payment of $5,000 (excluding GST)”.
However, funding will not be granted if payments are made before 17 May 2021 or if there is a total cost of less than $5,000 (excluding GST).
Who is eligible for Queensland’s Business Basics Grants Program?
In order to be eligible, your business must:
- Have less than 20 employees
- Have an annual turnover of less than $300k (for the current financial year)
- Be based in Queensland or have a Queensland headquarters
- Hold an ABN
- Be registered for GST
- Not be experiencing insolvency or undischarged bankruptcy
How can you apply? And when are applications open?
Applications open on the 31st May – so you’ve still got a few days to check eligibility and prepare your application!
We recommend reading key documents including the application guidelines, and also preparing all required documentation, which includes a certified statutory declaration from the business’s owner or director accordingly.
Applications will close when sufficient applications are received or on 30th June – whichever comes first!
Why invest in SEO?
Now we’re covered the basics of the Grant, we’re moving onto the exciting opportunities that await through SEO!
Search Engine Optimsation, or SEO for short, is an intent-based, inbound marketing strategy that helps your business to:
- Enjoy a higher return on your investment
- Attract and convert website users who are actively searching for your products
- Engage and sell more easily than other marketing tactics
- Grow faster and enjoy long-term, sustainable growth
We also work very closely with e-commerce businesses; if you sell online, we can help create a tailored eCommerce SEO strategy designed to improve not only SEO and ranking, but also user experience and navigation, which leads to more conversions and higher profit!
Did you know that traffic from SEO always converts at a much higher rate than other channels of traffic, such as paid ads or social media?
It’s clear to see that SEO, rooted in intent-based marketing, results in not only more enquiries, but better quality ones, too, from people actively searching for your products or services online.
We’re chipping in too! iformat’s special offer
In addition to the $5000 you may be eligible for from the Queensland Government’s Grant, iformat is adding an extra $1000!
If you qualify for the Grant, all you need to do is sign up for iformat’s Kick Start Program before 30th June and we’ll chip in an additional $1000!
That means you could pay just $2100 for an SEO strategy that would normally cost $8100!
Some evidence that we do a pretty great job…
We are super fortunate to work with businesses that not only remain loyal to us but also help spread the word of our work to their own networks, in particular, our tradie clients
Our clients trust us because we’re relentless, going above and beyond to deliver results that truly matter to their business, and importantly, their back pocket.
Sure, we can say we’ll increase your rank, but the tangible benefit to you is a little more layered than that.
We won’t just increase your rank. What we WILL do is:
- Increase your rank…
- For the most appropriate search terms…
- That deliver quality traffic…
- Who convert into your most valuable leads!
And THAT leads to a better profit and impressive return on your investment.
See some impressive SEO results (and kind words) from some of our valued clients.
If you’d like to learn more about digital marketing in Brisbane and how you can take advantage of the Queensland Grant – as well as the bonus $1000 value iformat is chipping in – please don’t hesitate to get in touch!